Vice President - Early Tenure Card Marketing

JPMorgan Chase

New York, NY

Full Time

Executive

133k-190k

6 days ago

Job Description

About the Role

The Vice President - Early Tenure Card Marketing within JPMorgan Chase's Customer Lifecycle Team will oversee credit card account early tenure customer marketing programs, focusing on the first 90 days of customer tenure. This strategic role involves designing and implementing marketing strategies across multiple channels to drive customer engagement, loyalty, and retention. The position sits within the Customer Marketing & Experience organization of Card Services, a key business unit within Chase's Consumer & Community Banking group, and requires collaboration with product and service teams to guide new customers through key lifecycle moments.

Key Responsibilities

Lead customer marketing onboarding strategies across products, partnering closely with cross-functional teams and external partners.
Create and manage segmentation strategies to deliver personalized marketing programs that resonate with different customer segments and drive next best actions.
Manage reporting for campaigns and overall engagement metrics at both the portfolio and individual product levels.
Work with internal and external partners on customer engagement strategies, synthesizing results and driving new tactics.
Improve existing marketing campaigns and develop new strategies for specific segments.
Leverage insights from campaign analytics to summarize marketing performance and develop data-driven strategies.
Communicate effectively with stakeholders and lead through strong collaboration.

Requirements

Bachelor's Degree
7 or more years of direct marketing experience
Experience working with multiple internal and external partners
Strong oral, written communication, and presentation skills
Logical, analytical thinker with the ability to leverage data and success metrics
Strong influence and buy-in skills
Ability to prioritize and manage multiple complex initiatives concurrently
Results-oriented self-starter with strong problem-solving skills
Adherence to risk/control procedures and a customer-first mindset
Ability to thrive in a fast-paced, results-driven environment

Nice to Have

MBA
Specific credit card marketing experience

Qualifications

Bachelor's Degree
7+ years of direct marketing experience

Benefits & Perks

Comprehensive health care coverage
On-site health and wellness centers
Retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching
Competitive total rewards package including base salary, potential commission, and discretionary incentives

Working at JPMorgan Chase

JPMorgan Chase is committed to creating engaged, lifelong relationships with customers and values diversity and inclusion. The company emphasizes its role in helping households and small businesses achieve financial goals through a broad range of financial products. It fosters a collaborative, results-driven environment that recognizes the strength of its diverse talent pool and offers various benefits to support employee well-being and growth.

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