Vice President for Growth Marketing

About the Role

Key Responsibilities

• Lead the development and execution of full-funnel marketing strategies to drive enrollment and revenue goals.
• Manage multi-channel outreach efforts including email, direct mail, strategic partnerships, and emerging platforms to engage prospective students.
• Continuously optimize key metrics such as acquisition cost, lifetime value, and conversion rates to ensure scalable and mission-aligned growth.
• Build and lead a high-performing team across growth marketing, analytics, and digital strategy.
• Collaborate with enrollment, academics, technology, design, and student services teams to create a seamless experience.
• Champion a test-and-learn culture by using experimentation to inform marketing decisions and improve outcomes.
• Leverage marketing technology and analytics tools to build dashboards, track metrics, and uncover insights for growth strategies.
• Identify and prioritize high-impact opportunities through funnel analysis, audience segmentation, and campaign attribution.

Requirements

• A bachelor's degree from a four-year college or university in a related field or discipline.
• A minimum of seven to ten years of progressive experience, preferably within higher education and agency settings.
• Proven expertise in growth marketing with successful campaigns across digital and traditional channels.
• Deep experience managing the entire acquisition funnel from awareness to high-intent conversions.
• Advanced analytical skills, including comfort with complex data sets and marketing technology platforms.
• Experience designing and executing rapid experimentation programs such as A/B testing and segmentation.
• Strong relationship-building skills, both internally and externally.
• Significant strategic and visionary leadership experience in brand management, marketing, communications, and public relations.

Nice to Have

• Experience in education sector is a strong plus.
• Familiarity with emerging technologies, especially Artificial Intelligence, and how they can enhance marketing and operational efficiency.

Qualifications

• Bachelor's degree required; master's degree preferred.

Benefits & Perks

• Competitive salary range of $122K - $152K per year.