Vice President, FuturePlan Marketing

About the Role

Key Responsibilities

• Define marketing strategy based on understanding of the FuturePlan multi-year strategic growth plan, market segmentation, customer behavior, and competitive landscape.
• Lead and influence cross-functional resources, gain buy-in from key stakeholders, and encourage innovative thinking to ensure marketing success.
• Develop and maintain relationships with FuturePlan Sales to gather input on client needs and marketing programs, and keep teams informed of marketing efforts and their effectiveness.
• Inspire and develop the FuturePlan Marketing team through transparent communication, clear goals, empowerment, and fostering a shared vision for marketing excellence.
• Develop and oversee execution of marketing programs to support growth and retention objectives, including offerings like 3(16), cash balance, institutional MEPs and PEPs, and actuarial services.
• Improve FuturePlan brand awareness and articulate differentiation by clarifying value propositions and developing effective messaging across sales and marketing channels such as web, PR, social media, thought leadership, partnerships, and events.
• Develop marketing programs and content to support sales efforts.
• Oversee budgeting process for marketing activities with a focus on transparency, effectiveness, and efficiency.
• Utilize marketing technology, data, AI, experimentation, and client experience measurement to manage initiatives and improve client experience.
• Measure and evaluate the performance and ROI of marketing programs, and optimize strategies accordingly.
• Collaborate with Ascensus's Marketing, Analytics & UX teams to execute, measure, and share best practices, promoting a unified Ascensus culture.
• Lead with core values of People Matter, Quality First, and Integrity Always®, and ensure proper handling of confidential data to protect against unauthorized access or disclosure.

Requirements

• Growth-oriented marketing leader with the ability to translate ideas into commercial outcomes.
• Proven success managing complex projects, influencing others, and working collaboratively in team environments.
• Demonstrate resilience and decision-making skills in challenging or ambiguous circumstances.
• Superior written and verbal communication skills.
• Effective decision-making, problem-solving, and follow-through abilities.
• Ability to foster teamwork, inclusivity, collaboration, positivity, and accountability.
• Proven ability to recruit, develop, and manage high-performing teams.
• Commitment to personal development and continuous learning.
• Specific experience in B2B and Retirement marketing is essential.
• Minimum of 15 years of related experience.
• Four-year college degree in marketing, communications, or a related field; Master's degree highly desired.

Nice to Have

• Master's degree in a related field.

Qualifications

• Four-year college degree in marketing, communications, or related field.
• Masters degree highly desired.
• Minimum of 15 years of related experience.