Vice President, Global Product Pillar Leader, Marketing Solutions Measurement

About the Role

Key Responsibilities

• Develop, communicate, and execute the three-year product roadmap plan for the Measurement pillar.
• Gather market intelligence on macro-economic and industry trends, consumer behaviors, regulatory changes, disruptive innovations, and competitive offerings to validate and refine the product roadmap.
• Develop product concepts leveraging customer feedback and market insights, including global product definitions and regional localization.
• Identify partnership needs and vendors to support additional partnerships, integrations, or data requirements.
• Ensure successful rollout of new products to Market & Sales teams and support the development and delivery of comprehensive product training.
• Prioritize data investments and product development roadmap based on input from vertical leaders and sales teams.
• Drive localization efforts based on the global product plan and manage local product alignment.
• Track the product lifecycle, including managing retirement and migration with regional teams.
• Monitor and analyze product financials, KPIs, customer feedback, and competitive landscape to identify gaps and opportunities.
• Partner with Data Asset Management, Global Technology, Business Operations, and regional/vertical teams to define and execute overarching strategies.
• Develop and execute strategies for Measurement products, including defining vision, gathering customer and market voice, and setting data and product roadmaps.
• Manage and develop product strategists and leaders, and develop business cases for investment and prioritization.

Requirements

• 15+ years of experience in marketing, advertising technology, or related roles with a proven track record of delivering value.
• Progressively responsible experience in product management and innovation.
• Strong background in risk management.
• Executive management and leadership experience in building and growing global teams.
• Experience in developing and executing product strategies and roadmaps.
• Knowledge of working with Media Platforms, Publishers, and Advertisers.
• Understanding of the global marketing landscape, including Privacy, Compliance, and Data regulations.
• Excellent communication, collaboration, and relationship-building skills.
• Ability to work in fast-paced, matrixed environments with emotional intelligence.
• Experience tracking, prioritizing, and managing product lifecycle, including migration and retirement.

Nice to Have

• MBA or other Master's degree highly desired.
• Experience working with whitespace opportunities and less defined markets.
• Deep understanding of customer insights and translating them into product improvements.
• Experience working with global teams and international markets.

Qualifications

• Bachelor's degree in a technical or business discipline.
• Master of Business Administration (MBA) or other Master's degree highly desired.

Benefits & Perks

• Flexible benefits including flexible time off, paid holidays, and paid time off.
• Health benefits (medical, dental, vision), health spending accounts, and mental health support.
• Paid parental leave, adoption assistance, fertility coverage.
• Legal benefits, long-term care insurance, commuter benefits, tuition reimbursement.
• Employee stock purchase plan, 401(k) with employer match, and access to Employee Resource Groups.
• Coverage for dependents on select health and welfare plans.