Vice-president, Growth & Marketing

About the Role

Key Responsibilities

• Define TELUS Health's enterprise strategy across B2B, B2B2C, and direct-to-consumer channels, focusing on revenue growth, market share expansion, and profitability.
• Facilitate annual strategic planning processes, goals, and performance measurement, integrating voice-of-the-customer and experience mapping into initiatives.
• Act as executive sponsor for high-priority, cross-functional initiatives supporting long-term transformation.
• Identify and evaluate new markets, strategic partnerships, and acquisition opportunities that offer significant growth potential and contribute to enterprise valuation.
• Support TELUS Ventures and M&A activities by providing critical market insights for evaluating acquisition targets.
• Lead development of customer segmentation strategies and go-to-market frameworks to support regional growth and differentiated service delivery.
• Oversee TELUS Health's global brand architecture, messaging, and integrated marketing functions, including digital, brand, content, campaigns, and communications.
• Drive TELUS Health's thought leadership globally through strategic content, public speaking, media engagement, and digital storytelling.
• Develop compelling narratives across employer, provider, payor, and consumer segments.
• Partner with product, clinical, operations, sales, and client success leadership to align strategic direction with platform innovation and revenue optimization.
• Collaborate across clinical, operational, and digital functions to ensure strategy integration at all organizational levels.
• Identify opportunities to amplify impact through ecosystem collaboration and network-based service design.
• Deepen TELUS Health's Customer First culture through strategic customer experience initiatives.
• Align marketing efforts with sales and client success functions to improve conversion, retention, and upsell performance.

Requirements

• Proven ability to set and articulate a strategic vision and rally teams across disciplines toward ambitious goals.
• Experience scaling a digital business from growth to significant enterprise value in a highly regulated industry or multi-market environment.
• Deep understanding of the health and wellbeing value chain, including employer health, virtual care, payors and providers, and benefits platforms.
• Demonstrated ability to navigate the intersection of B2B and B2C healthcare models.
• Strong command of modern marketing practices, including digital acquisition, brand strategy, content, ABM, and marketing analytics.
• Reputation for storytelling that inspires trust among customers, partners, and internal stakeholders.
• Track record of driving measurable commercial growth in fast-moving, matrixed organizations.
• Strong financial and operational literacy, including budget ownership and marketing ROI optimization.
• Demonstrated experience operating at the leading edge of market disruption, including use of generative AI, predictive analytics, and omni-channel delivery.
• Exceptional communication and executive influence, with the ability to represent TELUS Health confidently at board, investor, and partner levels.

Nice to Have

• Experience in a highly regulated industry or multi-market environment.
• Experience with generative AI, predictive analytics, and omni-channel marketing strategies.