Senior Lead Product Manager - Business Card Growth & Acquisitions

About the Role

Key Responsibilities

• Advise experienced leadership to develop or influence business plans, business requirements, direct product design and implementation for complex business and technical needs.
• Lead cross-functional collaboration with business partners, vendors, and internal stakeholders to align marketing strategies with enterprise goals and policies.
• Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement.
• Provide strategic vision and thought leadership to senior executives on large-scale, enterprise-wide marketing initiatives.
• Define and execute the marketing roadmap, ensuring timely delivery of complex, high-impact programs.
• Monitor performance metrics and continuously optimize campaigns based on insights and analytics.
• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics.
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer.

Requirements

• 7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience, or equivalent demonstrated through work experience, training, military experience, or education.
• Experience in Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media.

Nice to Have

• Experience in B2B or small business credit card marketing.
• Proven success in leading omni-channel marketing campaigns, particularly in digital acquisition.
• Strong analytical skills with experience using data to inform strategy and decision-making.
• Excellent communication and stakeholder management skills.
• Familiarity with agile marketing methodologies and tools.
• Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, actionable insights.
• Demonstrated track record of effective influencing and collaboration at all levels.
• Exceptional problem solving abilities.
• Exceptional ability to translate complex business and operational concepts into clear, understandable terms.
• Excellent written and oral communication skills.

Qualifications

• Educational background or experience demonstrating 7+ years in relevant fields.

Benefits & Perks

• Work onsite at the listed location on a hybrid schedule.
• Equal opportunity employment with consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
• Support for building strong customer relationships balanced with risk mitigation and compliance culture.
• Adherence to applicable risk programs and policies, including proactive monitoring, governance, and risk decision-making.