Account Based Marketing Manager

About the Role

Key Responsibilities

• Partner with Marketing, Sales and Customer Success teams to identify top target accounts and objectives that drive revenue growth and enable customer success.
• Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and 'test and learn' mindset to optimize program performance.
• Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels.
• Own and track program results, measure success and deliver insights to stakeholders across the business.
• Define and implement scalable, repeatable processes to expand PagerDuty's ABM programs across all strategic accounts globally.

Requirements

• 5+ years of experience executing successful account-based marketing campaigns.
• 5-7 years of previous marketing or other relevant experience.
• 5+ years of experience with ABM tools (Demandbase preferred).
• Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns.
• Successfully implemented data-driven programs with key measurements for success.
• Strong quantitative and analytical skills with an understanding of B2B marketing metrics.
• CRM/marketing automation background, preferably Salesforce and Marketo.
• Hands-on experience executing across web, email, and digital marketing channels.
• Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders.
• Capable of managing multiple projects and prioritizing workstreams effectively.

Nice to Have

• B2B SaaS background.
• Highly organized and efficient with the ability to develop and execute against an evolving plan.
• Team player with the ability to work collaboratively and autonomously.

Benefits & Perks

• Competitive salary
• Comprehensive benefits package
• Flexible work arrangements
• Company equity
• ESPP (Employee Stock Purchase Program)
• Retirement or pension plan
• Generous paid vacation time
• Paid holidays and sick leave
• Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
• Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
• Paid volunteer time off: 20 hours per year
• Company-wide hack weeks
• Mental wellness programs