Growth Marketing Manager Sr - Deposits

About the Role

Key Responsibilities

• Manage end-to-end development and execution of integrated, omni-channel marketing with a goal of acquiring primary deposit relationships at a strong return on investment.
• Drive campaign strategy, define high-impact acquisition journeys, and own channel planning across direct mail, web, and digital media (SEM, SEO, Display, Social).
• Support the overall product acquisition narrative by connecting performance across the funnel, translating key data trends and accomplishments into compelling stories for the business.
• Drive performance analysis and channel optimization, reallocating budgets to ensure efficient spend and improved ROI.
• Lead a cross-functional team of marketers, including channel owners, analytics, and strategy, in planning and executing campaigns in an agile format.
• Own and drive an always-on test-and-learn agenda with impactful experiments, rigorous measurement, and clear reporting of results and insights.
• Meticulously manage budget across acquisition channels, ensuring accurate forecasting, efficient spend deployment, and strong ROI.
• Lead the strategy and team that executes and implements integrated, multi-channel marketing plans for products or initiatives.
• Translate desired business outcomes into marketing strategies and execute complex, integrated marketing programs including advertising, sales content, and internal communications.
• Influence budget planning and ensure activities are optimized and delivered within the established budget framework.
• Manage performance, coaching, and development of team members to achieve business results and adapt to evolving strategies.

Requirements

• Industry experience of 8+ years with at least 5 years of prior management experience.
• Bachelor's degree; higher education such as a Master's or certifications is desirable.
• Knowledge and skills in digital marketing, content marketing, marketing strategies, and campaign management.
• Competencies in business acumen, data analysis, decision making, influencing, and marketing positioning.
• Ability to lead cross-functional teams and manage complex marketing initiatives.
• Experience in managing budgets, forecasting, and optimizing spend for ROI.
• Strong analytical skills to connect performance data and translate into strategic insights.

Nice to Have

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented

Qualifications

• Typically requires a university/college degree; higher education or certifications are desirable.
• Industry experience of 8+ years.
• At least 5 years of management experience.
• No required certifications or licenses.

Benefits & Perks

• Comprehensive range of benefits including medical, dental, vision, and prescription drug coverage.
• Life insurance, short and long-term disability protection.
• 401(k) with PNC match, pension, and stock purchase plans.
• Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
• Educational assistance and wellness programs with financial incentives.
• Paid time off including holidays, vacation days, and parental leave.