Vice President, Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive marketing strategy for Mailgun, aimed at scaling product-led growth (PLG) revenue and supporting mid-market to enterprise sales objectives.
• Drive Mailgun's brand positioning, messaging, and voice to resonate with different customer segments, ensuring alignment across all marketing initiatives.
• Identify growth opportunities and industry trends to guide decision-making and refine marketing plans in collaboration with Sinch's central and regional teams.
• Partner closely with the central marketing operations team to leverage shared resources, best practices, and tools, ensuring consistency and efficiency in marketing execution across regions.
• Build and optimize self-service acquisition funnels to drive signups, trials, and conversions directly through digital channels.
• Develop and oversee lifecycle marketing campaigns, targeting different stages of the customer journey to increase engagement, reduce churn, and maximize LTV.
• Collaborate directly with the product leader to ensure product updates, features, and customer feedback are integrated into marketing strategies that drive in-product engagement and feature adoption.
• Design and execute content strategies, SEO, and digital advertising efforts focused on self-service acquisition and user retention.
• Lead and mentor a high-performing marketing team, building specialized functions to support business goals.
• Foster close alignment with the product leader to ensure cohesive strategies and a seamless product-to-market fit.
• Partner with central marketing operations and regional field marketing teams to streamline processes, share insights, and ensure unified execution.
• Set clear goals, KPIs, and metrics for marketing initiatives, regularly reporting on performance, insights, and actions to senior leadership.
• Implement data-driven approaches and tools to analyze campaign performance, customer journeys, and funnel efficiency.
• Identify and test new channels, growth tactics, and technologies to optimize self-service acquisition and conversion rates.
• Drive a culture of experimentation within the marketing team, promoting A/B testing and iterative improvements.

Requirements

• 10+ years of progressive marketing experience, with at least 5 years in senior leadership roles in SaaS or technology marketing.
• Proven success in scaling product-led growth models and demand generation strategies within a SaaS or similar environment.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience leading diverse, high-performing marketing teams, with a track record of collaboration across product, sales, and central marketing functions.
• Hands-on experience in digital marketing channels including SEO, SEM, content marketing, and lifecycle marketing.
• Demonstrated ability to drive revenue growth and meet business objectives through creative, measurable, and scalable marketing initiatives.
• Strong storytelling and communication skills, capable of engaging internal and external stakeholders.

Nice to Have

• Experience with account-based marketing (ABM) programs.
• Familiarity with SaaS industry trends and enterprise customer engagement strategies.
• Experience working in a globally distributed team environment.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Comprehensive medical, dental, and vision plans, including supplemental options and telehealth access.
• Free virtual counseling resources through our Employee Assistance Program.
• Roth and Pre-tax 401(k) options with employer matching.
• Generous paid time off to support work-life balance.
• Paid parental leave and family planning support.
• Flexible remote work options.
• Paid time off for volunteering and community support.
• Opportunity to shape growth strategy in a fast-growing SaaS company.