Vice President, Marketing

PharMerica

Louisville, KY

Full Time

Executive

4 days ago

Job Description

About the Role

Reporting to the PharMerica President, the Vice President, Marketing will be an integral member of the leadership team with responsibility for our brand messaging, marketing communication, print and digital presence, relationship development, and product sales strategies that drive exceptional business growth. This role demands a dynamic and visionary leader with a proven history of creating transformative marketing strategies, achieving measurable outcomes, and fostering cross-functional alignment across diverse teams. The ideal candidate brings deep expertise in marketing both services and products while excelling in the management of digital and event-driven marketing initiatives. Applicants should reside in, or a commutable distance, to our Headquarters in Louisville, KY. The position requires approximately 25% travel.

Key Responsibilities

Defines and champions an innovative marketing vision and roadmap to position PharMerica as a leader in the industry informed by market insights, customer feedback, and business priorities.
Develops and maintains a deep understanding of market segments, customer behaviors, competitive landscape, and market positioning; monitors and evaluates brand performance, making adjustments to enhance brand equity.
Stays ahead of industry trends, competitive activities, and emerging market opportunities to refine and future-proof PharMerica's marketing strategy.
Conducts market research and analysis to identify trends and opportunities for growth.
Partners closely with the business unit and other senior leaders to ensure alignment between marketing efforts and overall business objectives.
Defines clear metrics and key performance indicators (KPIs) to evaluate marketing performance and support data-driven decision-making.
Collaborates with internal and external stakeholders to secure PharMerica's participation in high-profile sponsorships, speaking engagements, panels, and industry discussions.
Leverages event analytics to measure success, gather feedback, and continuously optimize event strategies for maximum impact.
Develops lasting relationships with strategic customers, trade groups, professional industry/medical organizations, and supplier partners.

Requirements

Bachelor's degree in Marketing, Business, or a related field; Master's preferred.
12+ years of leadership experience in senior marketing roles, with a successful track record in healthcare, pharmaceutical, or related industries.
Visionary leadership with the ability to inspire and lead high-performing teams.
A strategic mindset focused on delivering measurable and sustainable business outcomes.
Exceptional storytelling and communication skills to craft compelling brand narratives.
Advanced analytical and problem-solving skills to inform and refine strategic decisions and translate insights into actionable plans.

Nice to Have

Experience in the healthcare, pharmaceutical, or related industries.
Experience with digital marketing initiatives and event-driven marketing.
Ability to develop and maintain strategic relationships with industry organizations and partners.

Qualifications

Bachelor's degree in Marketing, Business, or a related field
Master's degree (preferred)

Benefits & Perks

Competitive pay
Shift differential
Health, dental, vision, and life insurance benefits
Company paid STD and LTD
Tuition Assistance
Employee Discount Program
401k
Paid-time off

Working at PharMerica

PharMerica, an affiliate of BrightSpring Health Services, is a full-service pharmacy solution providing value beyond medication. PharMerica is the long-term care pharmacy services provider of choice for senior living communities, skilled nursing facilities, public health organizations, and post-acute care organizations. PharMerica is one of the nation's largest pharmacy companies, offering unmatched company culture, employee development, and advancement opportunities.

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