Vice President, Marketing

About the Role

Key Responsibilities

• Develop and execute a unified marketing strategy that integrates brand development, digital activation, lifecycle marketing, and event experiences.
• Align marketing goals with broader business objectives to drive revenue growth, customer acquisition, and retention.
• Champion a lean team structure that prioritizes efficiency, agility, and ROI.
• Define and maintain brand positioning, messaging, and visual identity across all customer touchpoints.
• Lead innovative campaigns that build brand awareness, loyalty, and differentiation in the SMB market.
• Design and implement hyper-personalized omnichannel lifecycle programs (email, push, in-app) to drive new and expanded growth.
• Collaborate with product, design, and analytics teams to deliver data-driven, customer-centric campaigns.
• Build and manage experiment pipelines to continuously optimize campaign performance and ROI.
• Stay ahead of marketing technology trends and integrate AI-driven strategies and tools to improve efficiency and outcomes.
• Partner with Sales and Field Marketing to generate high-quality leads and improve conversion rates.
• Develop targeted campaigns and content that support field efforts and drive pipeline growth.
• Create impactful national and local experiences that drive partnerships, sales, and customer retention.
• Lead, mentor, and grow diverse global marketing talent, fostering a culture of innovation, collaboration, and accountability.
• Monitor KPIs and leverage insights to optimize marketing strategies and investments.
• Manage marketing budgets to maximize ROI and support strategic initiatives and measurable business outcomes.

Requirements

• Bachelor's Degree or equivalent experience, advanced degree preferred.
• Typically 12+ years relevant experience.
• 5+ years marketing leadership roles.
• Proven success in growth marketing, brand management, digital marketing, lifecycle campaigns, and event strategy.
• Experience in B2B marketing, preferably targeting SMB audiences.
• Strategic vision with the ability to translate business goals into actionable marketing plans.
• Strong leadership and team development capabilities.
• Expertise in digital marketing tools, analytics, and automation platforms.
• Exceptional communication, presentation, and stakeholder management skills.
• Data-driven decision-making and performance optimization.
• Deep understanding of customer journey and engagement strategies.
• Experience leveraging AI to enhance marketing performance and personalization.

Nice to Have

• Experience in leveraging AI to enhance marketing performance and personalization.

Qualifications

• Educational background includes a Bachelor's Degree or equivalent experience; an advanced degree is preferred.

Benefits & Perks

• Salary range for Atlanta, GA: $250,000.00 - $325,000.00.
• Bonuses consistent with TriNet's corporate bonus plan.
• Medical, dental, and vision plans.
• Life and disability insurance.
• 401(K) savings plan.
• Employee stock purchase plan.
• Eleven (11) Company observed holidays.
• Paid Time Off (PTO) and a comprehensive leave program.