Vice President, Marketing Technology and Enablement (VP, MarTech)
Keurig Dr Pepper
Job Description
About the Role
KDP is seeking an experienced and visionary leader to serve as our Vice President of Marketing Technology and Enablement (VP, MarTech). As the leader of this new function, you will partner closely with Technology leadership to spearhead the development and implementation of innovative marketing technology strategies that enhance customer engagement, drive data-driven decision-making, and optimize the performance of our marketing initiatives. This role is instrumental in shaping the future of marketing operations, blending creativity with cutting-edge technology. Additionally, you will play a key role in developing processes and systems to facilitate key marketing initiatives.
Key Responsibilities
- Formulate and execute a comprehensive marketing technology strategy that aligns with the company's business objectives and enhances marketing capabilities.
- Oversee the implementation and management of marketing technology platforms, ensuring seamless integration with existing systems and processes.
- Utilize advanced data analytics to measure marketing performance, optimize campaigns, and provide actionable insights to improve marketing effectiveness and ROI.
- Develop and lead a team of marketing technology professionals, fostering a culture of innovation and continuous improvement.
- Collaborate with cross-functional teams, including IT, marketing, and commercial, to ensure alignment and integration of marketing technology initiatives.
Requirements
- Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
- Extensive experience in marketing technology or a similar role, with a proven track record of successful technology implementations.
- Strong understanding of digital marketing, data analytics, and marketing automation tools.
- Excellent leadership, communication, and project management skills.
- Ability to work collaboratively across departments and influence stakeholders at all levels.
Working at Keurig Dr Pepper
Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. We strive to be an employer of choice, providing a culture and opportunities that empower our team of approximately 29,000 employees to grow and develop. We offer robust benefits to support health, wellness, personal and financial well-being, along with programs to enhance professional growth and ensure employees feel valued, inspired, and appreciated.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Keurig Dr Pepper
Website
keurigdrpepper.com
Location
Frisco, TX
Industry
Soft Drink Manufacturing
Similar Jobs
Other opportunities you might be interested in
Analyst, Marketing Automation
WPP
Marketing Technology Associate, CRM Deployment
Uber
Marketing Technology Assistant
Sullivan & Cromwell Llp
Campaign (Adobe) Technical Lead Scrum Team
Intone Networks
Marketing Automation Manager
Benco Dental
Marketing Automation Specialist
Tews Company