Vice President of Digital Marketing

About the Role

Key Responsibilities

• Develop and implement a successful digital marketing business strategy.
• Identify, pitch, and sell new digital marketing business opportunities.
• Oversee the building of a digital marketing department that meets client needs and generates new business.
• Serve as the Digital team's lead representative in new business, showcasing strategic thinking and driving digital vision for prospective clients.
• Own and execute the digital strategy across all platforms (website, social media, SEO/SEM, digital advertising, content, email, etc.) in alignment with business and client goals.
• Lead and manage the digital team, ensuring all efforts are on-brand, compliant, and impactful.
• Create and execute comprehensive digital marketing strategies to advance clients' priorities and business objectives.
• Identify areas for improvement and implement new digital processes to improve efficiency.
• Monitor legislative, regulatory, and industry developments and advise clients accordingly.
• Oversee digital campaign planning, execution, and optimization across key channels.
• Work closely with public relations, public affairs, and operations teams to align initiatives.
• Manage website performance, user experience, SEO, and analytics tools.
• Protect and elevate the company's digital brand and external credibility.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
• 10+ years of experience in digital marketing or a related field.
• At least 5 years in a senior leadership role.
• Proven track record of developing and executing successful digital marketing campaigns.
• Deep knowledge of digital platforms, tools, and compliance within regulated or policy-driven sectors.
• Exceptional communication and public speaking skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proven business development experience.

Nice to Have

• B2B marketing experience.
• B2C marketing experience.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 10+ years of experience in digital marketing or a related field.
• At least 5 years in a senior leadership role.

Benefits & Perks

• Unlimited Vacation Days
• Health, dental, and vision insurance with INGAGE contributing 50% of the premium for employee-only plans.
• 8% monthly commission on gross revenue of new monthly sales exceeding $2,500 in retainer.
• Paid maternity and paternity leave for full-time employees.
• Up to 12 weeks of unpaid leave for part-time employees with job security.
• Simple IRA with up to 3% company match.
• Paid time off
• Retirement plan