Vice President of Growth Marketing

About the Role

Key Responsibilities

• Lead the development and execution of full-funnel marketing strategies that drive ambitious enrollment and revenue goals.
• Manage multi-channel outreach—including email, direct mail, strategic partnerships, precision marketing, and emerging platforms—to engage prospective students.
• Continuously optimize key metrics such as acquisition cost, lifetime value, and conversion rates to ensure scalable, efficient, and mission-aligned growth at every stage of the student journey.
• Build and lead a high-performing team across growth marketing, analytics, and digital strategy, focusing on driving enrollment and student engagement.
• Collaborate closely with enrollment, academics, technology, design, and student services teams to create a seamless and effective experience.
• Foster a culture of operational excellence, agile execution, and shared accountability within the team.
• Champion a test-and-learn culture across all acquisition efforts, using experimentation to inform marketing decisions.
• Leverage advanced marketing technology and analytics tools to build dashboards, track key metrics, and uncover insights.
• Identify and prioritize high-impact opportunities through funnel analysis, audience segmentation, and campaign attribution.
• Execute data-driven experiments to accelerate enrollment and deliver measurable outcomes.

Requirements

• Proven expertise in growth marketing with a track record of leading successful campaigns across digital and traditional channels at scale.
• Deep experience managing the entire acquisition funnel—from building awareness to high-intent conversions—in high-growth environments.
• Ability to drive enrollment and revenue growth in data-driven organizations; experience in education is a strong plus.
• Advanced analytical skills, including comfort with complex data sets, performance dashboards, and modern marketing technology platforms.
• Experience designing and executing rapid experimentation programs (A/B testing, multivariate, segmentation).
• Collaborative leadership style with a strong sense of ownership, operational rigor, and impact-driven mindset.
• First-principles thinker with creativity, clarity, and a willingness to reimagine possibilities.
• Passion for expanding access to education and supporting transformative life journeys.
• Curious and forward-thinking mindset around emerging technologies, especially Artificial Intelligence.
• Bachelor's degree from a four-year college or university in a related field; master's degree preferred.
• Minimum of seven to ten years of progressive experience, preferably within higher education and agency settings.
• Strong relationship-building skills, strategic and visionary leadership experience in brand management, marketing, communications, and public relations.

Nice to Have

• Experience in higher education and agency settings.
• Experience leveraging emerging technologies like Artificial Intelligence to enhance marketing and operational efficiency.

Qualifications

• Bachelor's degree from a four-year college or university in a related field (required).
• Master's degree (preferred).
• Minimum of seven to ten years of relevant experience.