Vice President of Growth Marketing

About the Role

Key Responsibilities

• Own and scale the company's growth strategy by developing and implementing a full-funnel growth marketing plan that delivers measurable business impact.
• Lead user acquisition initiatives by overseeing paid media, SEO, email, affiliate/referral programs, product marketing, and key analyst partnerships to drive scalable customer acquisition.
• Optimize conversion and retention by partnering with product and leading customer marketing programs to improve user activation, conversion rate optimization (CRO), and retention strategies.
• Drive performance marketing by managing budgets across digital channels including Google Ads, Meta, LinkedIn, programmatic, analysts, and emerging platforms.
• Build and mentor a high-performing growth marketing team, fostering a culture of innovation, ownership, and accountability.
• Leverage data for decisions by using analytics to identify trends, forecast results, and inform strategies; continuously test and iterate to improve campaign performance.
• Align cross-functionally by collaborating with product, sales, finance, and data teams to ensure marketing goals align with broader company objectives.
• Identify new growth opportunities by staying on the forefront of trends in growth marketing, MarTech, and user behavior to find innovative and untapped growth avenues.

Requirements

• 10+ years of progressive experience in marketing, with 5+ years in a growth-focused leadership role.
• Proven success scaling B2C and/or B2B customer acquisition and revenue through both paid and organic channels.
• Deep expertise in digital marketing platforms such as Google Ads, Facebook/Instagram, LinkedIn, YouTube, DSPs.
• Strong knowledge of analytics, attribution modeling, experimentation, and marketing automation tools like Google Analytics, Pardot, Demandbase, 6Sense, etc.
• Demonstrated success leading cross-functional initiatives and teams in a high-growth or startup environment.
• Exceptional strategic thinking, communication, and leadership skills.
• Bachelor's degree in marketing, business, or a related field; MBA preferred.

Nice to Have

• Experience with MarTech tools and emerging digital platforms.
• Experience working in a global or highly scalable environment.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• MBA (preferred).

Benefits & Perks

• Comprehensive medical coverage, including dental, vision, and life insurance.
• Competitive 401(k) plan with employer matching.
• Unlimited flexible time off (FTO).
• World-class training programs.
• Supportive culture emphasizing work-life balance, diversity, equity, and inclusion.