Vice President of Marketing

About the Role

Key Responsibilities

• Define and evolve company brand positioning, product positioning, and narrative across platforms.
• Develop and refine mission statements, taglines, brand tenants and brand architecture to align with company vision and audience needs.
• Oversee consumer-facing marketing communications strategy, ensuring alignment across channels.
• Lead development of brand copy, creative concepts, marketing video production, and social media strategies that drive engagement and strengthen brand equity.
• Ensure a consistent brand voice and visual identity across all consumer touchpoints, including apps, websites, email, social, TV, streaming, print, audio, experiential & partnerships.
• Create, implement and oversee campaigns aligned with the company's overall business objectives, including holiday stunts, product launches, theme weeks, partnership activations, and new content releases.
• Enhance creative operations by identifying workflow efficiencies, infrastructure enhancements, and communication tools to maximize marketing impact.
• Develop brand guidelines, brand books, and other documentation to educate colleagues and reinforce brand principles throughout the organization.
• Partner with the Growth Marketing team on integrated campaigns, ensuring brand consistency across performance-driven initiatives.
• Collaborate with Product, Programming, and Editorial teams to align brand messaging with content strategy and product experiences.
• Ideate and activate on brand partnerships in conjunction with business development and sponsorship team leads.
• Serve as a brand thought partner to executives, providing insights and frameworks that inform company priorities.
• Lead and mentor a high-performing brand marketing team spanning creative, social, design, copy, video, and campaign strategy functions.
• Foster a culture of collaboration, innovation, and accountability within the marketing organization.

Requirements

• 10+ years of experience in brand marketing, ideally within media, D2C subscription, or consumer-facing digital industry.
• 5+ years in a leadership position within brand marketing.
• Proven success in developing brand positioning, messaging frameworks, and creative strategies that drive measurable impact.
• Deep understanding of multiplatform storytelling and how to adapt messaging across emerging and traditional channels.
• Experience spanning mobile, search, social, email, streaming, web, app, TV, direct mail, and retail environments.
• World-class leadership, communication, and interpersonal skills, capable of inspiring colleagues and articulating complex concepts clearly.
• Creative thinker with the ability to translate strategy into compelling consumer experiences.
• Experience leading and developing creative and social media teams, spanning video and non-video formats.
• Ability to synthesize research and insights to formulate data-driven approaches to brand positioning and improve company KPIs.

Nice to Have

• Experience in a senior leadership role within a food media or culinary organization.
• Knowledge of the food media industry and consumer engagement trends.

Qualifications

• Not explicitly specified beyond experience requirements.

Benefits & Perks

• Not explicitly specified in the description.