Vice President of Marketing

About the Role

Key Responsibilities

• Define and execute a holistic marketing strategy that aligns with business objectives and accelerates growth across multiple channels.
• Lead brand positioning and messaging efforts to ensure a compelling, unified identity that resonates with key audiences and sets the company apart in the marketplace.
• Partner with the sales organization to drive revenue through robust lead generation strategies, high-impact collateral, and effective sales tools.
• Oversee go-to-market strategies, product positioning, and pricing models that reflect market demand and support profitability.
• Manage and mentor the marketing team to ensure executional excellence across campaigns, content, and digital platforms.
• Oversee the shipping department to ensure seamless operational alignment.
• Lead market research initiatives to gather actionable insights on customer behavior, emerging trends, and competitive activity.
• Own the digital customer experience, focusing on SEO/SEM, online reviews, web analytics, and reputation management to increase visibility and conversion.
• Champion automation tools and workflows to optimize customer communication and engagement, including targeted email marketing and behavior-driven outreach.
• Continuously evaluate competitors, market shifts, and innovation trends to inform strategic direction and uncover new opportunities.
• Lead the planning and execution of major events, trade shows, and industry gatherings to promote brand visibility and thought leadership.
• Oversee internal and external communications, including media relations, website content, corporate messaging, and PR strategies.
• Develop and manage the marketing budget, ensuring efficient resource allocation and continuous optimization of spend to meet financial goals.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 8-10+ years of marketing leadership experience, ideally in fast-paced, B2B environments.
• Demonstrated success in building and executing strategies that drive growth, brand equity, and customer acquisition.
• Strong track record in B2B marketing, especially engaging dealer and agent networks and expanding digital presence.
• Expertise in developing high-performing email campaigns with clear CTAs and measurable outcomes.
• Proficiency with marketing automation platforms (experience with ActiveCampaign is a plus).
• Solid background in LinkedIn marketing, including targeting, content, and lead generation.
• Deep knowledge of digital strategy, analytics, and performance measurement.
• Excellent team leadership, cross-functional collaboration, and communication skills.
• Ability to juggle multiple priorities and thrive in a dynamic, results-driven environment.
• Experience in automotive or related industries preferred, but not required.

Nice to Have

• Experience with ActiveCampaign or similar marketing automation platforms.
• Experience in automotive or related industries.