Vice President of Marketing

About the Role

Key Responsibilities

• Architect and lead a comprehensive, integrated marketing strategy that blends field marketing, event marketing, and digital growth levers in support of revenue acceleration, customer acquisition, and market share expansion.
• Translate commercial goals into actionable marketing roadmaps with clear KPIs and investment frameworks.
• Refine and evolve mSupply's brand narrative to reflect innovation, reliability, and thought leadership.
• Ensure brand consistency across all external and internal touchpoints, from campaigns to conferences.
• Guide the team in scaling digital marketing efforts—including SEO/SEM, retargeting, paid media, email marketing, and conversion rate optimization—to support e-commerce and lead generation goals.
• Partner with product and technology teams to optimize digital merchandising, site UX, and campaign landing experiences.
• Align traditional marketing tactics (e.g., in-market events, branch-level programs, trade shows) with digital initiatives to maximize multichannel impact.
• Support sales enablement by developing tools, messaging, and campaigns that improve conversion and wallet share from existing customers.
• Lead and mentor a multi-disciplinary marketing team spanning digital, demand generation, product marketing, events, and communications.
• Build scalable capabilities and infrastructure, including marketing automation, analytics, and martech platforms to support long-term growth.
• Champion a data-driven culture, tracking and reporting on key metrics like CAC, LTV, pipeline contribution, and marketing ROI.
• Work closely with Sales, Product, Finance, and Technology to align marketing strategy with business execution and transformation milestones.

Requirements

• 10+ years of progressive marketing leadership experience, ideally in B2B distribution, e-commerce, or PE-backed transformation environments.
• Strong fluency in both traditional and digital marketing strategies; ability to bridge legacy and modern approaches seamlessly.
• Experience leading tentpole events or annual conferences that drive thought leadership and commercial value.
• Demonstrated success building high-performance teams and marketing infrastructure in fast-paced, evolving companies.
• Proficiency with marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Power BI, Google Analytics).
• A strategic operator with a collaborative mindset and passion for innovation.

Nice to Have

• Experience in industrial supply, manufacturing, or related sectors.
• Experience in digital transformation initiatives within distribution or similar industries.

Qualifications

• Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

• Opportunity to shape the future of industrial supply during a period of growth and reinvention.
• Join a lean, ambitious team committed to building a marketing engine that drives meaningful impact.