Vice President of Marketing

About the Role

Key Responsibilities

• Develop and execute a high-level marketing strategy across all Fortis-owned brands to support growth, recruitment, and business development goals.
• Oversee and unify brand identity and positioning across all divisions while allowing each brand to maintain its unique tone and market presence.
• Lead a team of marketing professionals across design, digital, content, and strategy functions, building a culture of collaboration, creativity, and performance.
• Partner with senior leadership and executives to align marketing with company objectives, including revenue targets, partnerships, and operational growth.
• Drive the digital ecosystem, including social media, paid media, SEO, analytics, and content strategy, to increase reach, engagement, and conversion.
• Own and evolve the Fortis corporate brand to reflect the company's values, culture, and mission across all communication channels.
• Oversee the development of marketing assets, including websites, campaigns, recruitment materials, internal communications, and brand collateral.
• Monitor KPIs and campaign performance to continuously optimize brand efforts across all platforms.
• Lead all public relations and media outreach efforts, building relationships that elevate brand credibility and visibility.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
• Minimum of 5 years of progressive marketing leadership experience, preferably in healthcare, staffing, or multi-brand organizations.
• Proven ability to lead marketing teams and manage multiple brands within a parent organization or enterprise environment.
• Strong executive presence with exceptional verbal, written, and visual communication skills.
• Experience working closely with executive teams and contributing to company-wide strategic decisions.
• Expertise in digital marketing, brand management, analytics, and creative development.
• A high level of collaboration, adaptability, and entrepreneurial thinking.

Nice to Have

• Experience in healthcare, staffing, or multi-brand organizations.
• MBA or advanced degree in a related field.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum of 5 years of marketing leadership experience

Benefits & Perks

• Competitive compensation package
• Comprehensive benefits including health, dental, vision, 401(k), and paid parental leave
• Generous PTO, 8 paid holidays (including your birthday!), and flex time
• Parental leave, paid holidays, flex time, 401(k)