Vice President of Marketing

COREcruitment

Miami, FL

Full Time

Executive

150k-150k

16 days ago

Job Description

About the Role

The Vice President of Marketing will lead the brand's launch and growth strategy for a fast-growing startup in the sports and hospitality industry. The role involves overseeing creative campaigns, membership acquisition and retention, and supporting the opening of flagship locations and expansion into new markets. This is a hands-on leadership position requiring a vision-driven individual capable of executing campaigns and testing bold ideas in a dynamic environment.

Key Responsibilities

Lead pre-launch and launch marketing for new openings, driving brand awareness, demand generation, PR, partnerships, and social campaigns.
Develop and refine a scalable marketing playbook for launches and ongoing local growth.
Plan and execute multi-channel campaigns (digital, CRM, influencer, PR, experiential) and oversee high-quality content creation.
Build and track full-funnel marketing metrics, testing and optimizing strategies for acquisition, conversion, and retention.
Manage external agencies and grow an in-house marketing team.
Collaborate closely with leadership and cross-functional teams to align marketing with overall experience and service delivery.

Requirements

5+ years of marketing experience, ideally with launching physical locations or experience-driven brands in hospitality, fitness, sports, or retail.
Proven ability to execute campaigns and oversee day-to-day marketing operations.
Expertise across brand, digital, social, email/CRM, partnerships, and grassroots marketing.
Thrives in fast-paced, early-stage environments and can create scalable playbooks and tools for future growth.
Strong leadership and collaboration skills, able to inspire creative teams and work closely with founders and operators.

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