Vice President of Marketing

About the Role

Key Responsibilities

• Develop annual Marketing Plans, goals, strategies and budgets.
• Drive brand positioning, differentiation and brand equity to enhance market share and brand awareness among both Decision Makers and Users (warfighters).
• Launch Communications and channel strategies as well as the advertising and promotional plans to both Decision Makers and Users.
• Determine advertising investments among various channels including print, online and events.
• Build relationships with key social media influencers to develop brand awareness.
• Manage the development of compelling content including videos and photos, website design, sales collateral material, press releases, newsletters, articles and online postings to support marketing objectives.
• Drive Lead Generation strategies and execution as well as track and report performance vs. targets.
• Oversee all Trade Show and Events strategies and execution.
• Promote our EcoSystem partnerships and execution to meet expectations.
• Report on all key marketing performance metrics and make timely modifications if necessary.
• Monitor competitor products, sales and marketing activities.
• Manage the performance and development of Marketing team members to ensure execution of marketing deliverables as well as growth of everyone.
• Develop annual marketing budgets, allocating resources effectively and optimizing marketing investments to achieve maximum ROI.
• Foster relationships with key internal and external stakeholders.

Requirements

• A bachelor's degree in business administration, marketing or an equivalent field.
• Demonstrated experience developing a brand through novel marketing techniques that has resulted in exponential growth in brand awareness.
• Proven track record of developing, managing and executing wide-ranging marketing campaigns in B2B verticals - work with military is preferable.
• Proficiency in developing strategic marketing plans in Brand awareness, Communications, Channels and B2B Lead Generation and tracking.
• Strong communication and interpersonal skills to collaborate with cross-functional teams, senior executives and external stakeholders.
• Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals.
• Solid analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.

Nice to Have

• Familiarity with marketing automation tools, customer relationship management (CRM) systems and analytics platforms.
• Experience in scaling marketing operations, managing international marketing teams or expanding into new markets.
• Working effectively across functional groups and with Executive teams.

Qualifications

• A bachelor's degree in business administration, marketing or an equivalent field.

Benefits & Perks

• Base pay ranging from $255,000 to $290,000 annually, with eligibility for yearly discretionary bonus.
• Comprehensive benefits package including medical, dental, vision, life, and disability insurance.
• Paid time off (sick time and vacation time).
• Flexible spending accounts.
• 401(k) plan with company match.
• Fitness membership reimbursement.
• Tuition assistance.
• Mental health benefits.
• Pet discounts.