Vice President of Marketing (Onsite)

About the Role

Key Responsibilities

• Develop and own a comprehensive marketing strategy that drives brand awareness, customer acquisition, retention, and market expansion.
• Lead all aspects of brand marketing, digital marketing, product marketing, content, communications, and experiential efforts.
• Define and evolve brand positioning, messaging frameworks, and creative direction that resonate with both B2B and B2C audiences.
• Build and manage a high-performance marketing team and agency partners, fostering a culture of creativity, accountability, and data-driven decision-making.
• Partner with Product, Sales, and BizOps to ensure tight alignment between customer needs, product roadmap, and go-to-market strategy.
• Lead customer segmentation, competitive analysis, and voice-of-customer research to inform strategy and optimize campaigns.
• Oversee digital and performance marketing channels (SEO, SEM, social, email, influencer, affiliate, etc.) to drive efficient growth.
• Manage marketing analytics, reporting, and attribution models to evaluate ROI and inform decisions.
• Ensure all marketing activities comply with federal, state, and platform-level cannabis advertising regulations.
• Champion brand integrity, storytelling, and innovation across every touchpoint—from packaging to retail to community.
• Hire, develop, and lead a multidisciplinary marketing team across brand, growth, creative, and communications.
• Serve as a key voice on the executive team, representing the customer perspective and brand vision.
• Drive internal alignment and enthusiasm for brand initiatives, marketing campaigns, and product launches.
• Scale marketing infrastructure, tooling, and processes to support rapid growth and multi-market operations.
• Inspire cross-functional collaboration and evangelize marketing's role as a growth engine and brand steward.

Requirements

• 10+ years of marketing experience, with 5+ years in a senior leadership role, preferably in highly regulated or consumer-facing industries (Cannabis, CPG, HealthTech, FinTech, Alcohol, etc.).
• Proven ability to scale B2B, B2C, or multi-sided marketplace brands from early traction through national growth.
• Deep understanding of customer acquisition, brand strategy, product marketing, and content development.
• Strong creative instincts paired with analytical rigor—comfortable operating across brand and performance disciplines.
• Demonstrated success building and leading high-performing, cross-functional marketing teams.
• Passion for cannabis culture, education, and innovation.
• Must be okay with travel.

Nice to Have

• Prior experience in the cannabis industry or marketing cannabis-adjacent products under regulatory constraints.
• Familiarity with digital marketing platforms (Meta, Google, TikTok alternatives), marketing automation tools (HubSpot, Klaviyo), and analytics platforms (Google Analytics, Looker, Amplitude).
• Experience in multi-market, omni-channel environments (retail, delivery, DTC, B2B).
• Strong understanding of consumer behavior, lifecycle marketing, and emerging trends in cannabis branding.

Qualifications

• Educational background is not explicitly specified, but extensive marketing experience is required.

Benefits & Perks

• Base pay range of $245,250.00 to $325,498.00 per year.
• Physical health benefits: Medical, Dental & Vision with employer-paid premiums and HSA contributions.
• Mental health benefits: Free access to CALM app for employees and dependents.
• Employee training, seminars, and Q&A sessions.
• Basic Life & AD&D insurance, 401(k) with employer match, generous PTO, paid sick leave, and holidays.
• Supplemental voluntary benefits including Student Loan Repayment/529 Education Savings, FSA, voluntary life and AD&D, critical illness, accident, short- and long-term disability, pet insurance, family planning/fertility, identity theft protection, legal services, paid parental leave.