Vice President of Marketing, UPS Digital

UPS

Atlanta, GA

Full Time

Executive

23 days ago

Job Description

About the Role

The Vice President of Marketing, UPS Digital, is a senior leadership role within UPS, responsible for developing and executing marketing strategies that drive growth across core insurance and financial services as well as emerging SaaS and Data-as-a-Service offerings. The role involves leading a high-impact, digital-first marketing team, building brand strategy, and fostering data-driven marketing excellence in a fast-growing, entrepreneurial environment within a global enterprise.

Key Responsibilities

Develop acquisition, retention, and cross-sell strategies to expand the core customer base in regulated markets.
Partner with Sales on targeted campaigns for mature products with measurable ROI.
Optimize marketing channels to protect margins and deliver consistent revenue growth.
Define and execute go-to-market strategies for new SaaS/DaaS products.
Build scalable demand generation, account-based marketing (ABM), and product-led growth (PLG) programs.
Partner with Product and Customer Success to drive adoption, onboarding, and upsell/cross-sell motions.
Lead market research, competitive positioning, and influence pricing and packaging strategies.
Steward the UPS Digital brand within target markets and lead the transition to a unified brand identity.
Establish BU-specific analytics, dashboards, and attribution models to tie marketing spend to ROI.
Build and develop a high-impact, digital-first marketing team with expertise in SaaS, analytics, content, and lifecycle marketing.
Act as a key voice for UPS Digital's growth story internally and externally, building strategic alliances and supporting executive communications.

Requirements

15+ years of progressive marketing leadership experience, including in regulated industries and SaaS/DaaS.
Proven track record of driving double-digit YoY growth in a business unit or product line.
Expertise in growth metrics such as ARR/MRR, CAC, LTV, churn, and net revenue retention.
Experience leading marketing in a high-growth, entrepreneurial environment within a larger enterprise.
Strong change leadership skills, with success in brand unification or market repositioning.
Exceptional communication and cross-functional leadership skills.
Ability to travel up to 30% to Atlanta, GA.

Nice to Have

MBA or equivalent advanced degree.
Experience in enterprise sales models, demand generation, and PLG strategies.
Board and investor communication experience.

Qualifications

Minium of a Master's degree (preferably MBA or equivalent).

Benefits & Perks

Work in a high-growth, innovative environment within a Fortune Global 500 organization.
Opportunity to lead transformative marketing initiatives in a global enterprise.
Collaborate with talented teams and work on strategic growth projects.

Working at UPS

UPS Digital combines the agility of a growth-stage company with the reach and resources of a global enterprise. The organization values innovation, results-driven leadership, collaboration, and a culture of testing, learning, and rapid iteration. It emphasizes leadership that can drive transformation and growth in a fast-paced, entrepreneurial environment.

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