Vice President of Online Growth Marketing

About the Role

Key Responsibilities

• Own Cariloha's online growth strategy and customer journey from showroom to online.
• Leverage all digitally native channels and emerging platforms to capture and grow sales once acquired from the showroom.
• Drive continuous optimization through A/B testing, funnel analysis, and performance tracking.
• Collaborate cross-functionally with Store Managers, Regional Sales Directors, Product, Creative, and Sales Teams to ensure customer journey strategies align with business goals.
• Coordinate with CRM, email, and lifecycle marketing teams to increase LTV and retention.
• Identify and evaluate new tools, vendors, and platforms that can enhance growth outcomes.
• Provide regular updates to executive leadership with transparent metrics, insights, and recommendations.

Requirements

• 7+ years of experience in digital growth marketing, preferably in consumer products.
• Proven track record scaling online customer acquisition and retention for high-growth omni-channel brands.
• Fluent in performance marketing, customer journey, email funnels, and e-commerce optimization.
• Ability to translate data insights into effective marketing strategies.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Ability to communicate clearly with C-level executives and inspire confidence in our numbers and narrative.

Nice to Have

• Experience in high-growth omni-channel brands.
• Strong understanding of performance marketing and e-commerce optimization.

Qualifications

• Experience in digital growth marketing, preferably in consumer products.
• Proven success in scaling online customer acquisition and retention.

Benefits & Perks

• Competitive salary based on experience and qualifications.
• Medical, Dental, Vision, Life insurance.
• 401(k) match.
• Paid Time Off (PTO).
• Gym Membership Options.
• Rewarding Recognition Programs, including weekly and monthly monetary rewards and five annual $2,500 “Live Your Dream” rewards.
• Generous Product Discounts for Employees.
• Annual Product Giveaways.
• Fully Stocked Kitchen and Frequent Catered Meals.
• Flexible Work Scheduling.
• Annual Free, One-on-One, Private Financial Consulting.