BNY logo

Vice President, Product Marketing, Growth Ventures

BNY

New York, NY
Full Time
Executive
28 days ago

Job Description

About the Role

Drive marketing strategies that support business priorities, with a focus on setting clear goals and quantifying commercial impact to grow our investment software businesses. Build product positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation. Expand knowledge about our set of solutions, the client segments they serve, and the competitive environment. Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales, and account development. Collaborate with business partners including product development, sales, and relationship management teams whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables.

Key Responsibilities

  • Develop and execute marketing strategies that support business priorities and growth objectives.
  • Build product positioning, value propositions, and messaging to resonate with clients and the market.
  • Expand knowledge about solutions, client segments, and the competitive environment.
  • Create and maintain sales enablement materials and marketing tools to support demand generation and client engagement.
  • Collaborate with product development, sales, relationship management, marketing, and communications teams to execute marketing deliverables.

Requirements

  • Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
  • 5+ years of experience in product marketing, with a strong track record of success in the financial services industry.
  • Proven ability in supporting the development and execution of comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
  • Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
  • Understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
  • Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution.
  • Candidates with a sound understanding of the investment ecosystem and knowledge of investment software and data platforms are preferable.

Nice to Have

  • Knowledge of investment software and data platforms.
  • Understanding of the investment ecosystem.
Apply Now

Job Details

Posted AtMay 23, 2025
Job CategoryProduct Marketing
SalaryCompetitive salary
Job TypeFull Time
ExperienceExecutive

About BNY

Website

bny.com

Company Size

10000+ employees

Location

New York, NY

Industry

Investment Banking and Securities Intermediation

Get job alerts

Set up personalized alerts for your job search and get tailored job digests for close matches