Video and Programmatic Media Manager

UnitedHealth Group

Minnetonka, MN

Full Time

Senior

90k-161k

3 days ago

Job Description

About the Role

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. This role will be responsible for the planning and execution of programmatic campaigns for the Government Programs Employer and Individual line of business. Working closely with internal partners, this roll will execute the approved strategy, campaign set up, campaign optimization and reporting of B2B and B2C digital marketing campaigns. You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.

Key Responsibilities

Assist digital team members with the development of display campaign strategy
Manage daily campaign optimization, testing, tracking and performance measurement
Management of programs to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
Oversee creative development and approval process
Develop and present reporting and key insights on campaign performance
Evaluate and improve internal display processes to support strategic planning and implementation (e.g. cost files, reporting set up, partner billing and audience setup)

Requirements

5+ years of hands-on programmatic/direct partner experience on either client, agency, agency trading desk or programmatic technology teams
1+ years of experience running B2B targeted digital media campaigns
Advanced understanding of digital tactics and measurement, specializing in display, video, CTV, and native advertising utilizing both 1st, 2nd and 3rd party data sources
Advanced understanding of tracking and optimization strategies

Nice to Have

Experience either client or agency side running complex digital display programs for financial services, insurance or technology products
Experience across multiple DSPs, DMPs, ad serving and brand safety platforms
Experience managing a team of marketing professionals towards a driven goal
Experience with DOMO or Tableau visualization and reporting tools
Experience with Adobe Analytics
Experience with LiveRamp (or other audience data platforms)
Understanding of digital direct-response marketing tactics and best practices
Advanced Excel and PowerPoint skills
Passion for digital marketing with an understanding of the complexity of the digital advertising landscape
Constantly learning about the ever-changing digital ecosystem - with a willingness to test new tools and technologies
Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved
Proven highly analytical with advanced problem-solving skills and excellent attention to detail
Proven passionate about results, achieving goals and communicating successes

Qualifications

Educational background is not explicitly specified but implied experience and skills are required

Benefits & Perks

Comprehensive benefits package
Incentive and recognition programs
Equity stock purchase
401k contribution
Salary range from $89,900 to $160,600 annually
Remote work flexibility

Working at UnitedHealth Group

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone—of every race, gender, sexuality, age, location and income—deserves the opportunity to live their healthiest life. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes. We foster an environment that challenges employees, provides clear direction, and offers development opportunities for various roles.

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