VP, Analytics & BI

About the Role

Key Responsibilities

• Develop an ongoing data science roadmap to shape Ouro Global's future while solving business challenges.
• Serve as an objective, agnostic advisor, leading and overseeing all data & analytics projects that support critical decision-making across Ouro Global functions.
• Work closely with multiple senior leaders to ensure their growth agenda and business decisions are supported with timely, accurate, actionable data and insights.
• Be a senior and visible leader inside Ouro Global and a key member of the senior leadership team, overseeing groundbreaking data science, research and analysis that solves business challenges at the highest levels.
• Surface valuable insights from complex data sets, and derive relevant insights to tell compelling stories about what it means to the business and recommended actions.
• Oversee Analytics and BI for Ouro Global's marketing, ensuring strong insight and decision support for all channels including dashboards, tagging, performance monitoring, and identification of business opportunities and issues.
• Oversee champion/challenger and multivariate testing analytics to assist in delivering exceptional customer experiences, new product launches, and site enhancements.
• Drive the development of more accurate and sophisticated multi-touch attribution models to improve marketing ROI and lower CPA while increasing LTV.
• Serve as the architect of recommendations for best-in-class omnichannel campaigns and digital initiatives, including pre-campaign analysis, management, testing, and post-campaign analysis.
• Deepen understanding of customer needs, build relationships across leadership, and help identify new areas of expertise and solutions to drive revenue and engagement.
• Forecast customer segment, campaign, and channel performance; develop automated reports and monitor customer journeys and behaviors.
• Partner with IT to optimize data organization and utilization across the organization.
• Own direct response models to maximize ROI and evolve towards sophisticated Multi-Touch Attribution Marketing Mix Models.
• Work with agency and internal leaders to define objectives and success measures for digital and traditional marketing activities, including measuring ROI across channels and platforms.
• Lead efforts to identify, engage, and hire new talent in the Analytics, Data Science & BI function to support capacity and capability expansion.

Requirements

• Master's degree in Engineering Systems Management, or a related field.
• Ten (10) years of relevant experience.
• Ability to work remotely from anywhere in the U.S.
• Willingness to relocate if required.
• Domestic travel up to 10% may be required.