VP & Director of Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive marketing strategy to maintain and enhance brand awareness and drive tenant retention and acquisition.
• Implement data-driven marketing campaigns tailored to residential and retail audiences.
• Monitor market trends, competitor activities, and customer insights to refine marketing efforts.
• Develop partnerships with industry stakeholders, local communities, and corporate entities to expand brand visibility.
• Utilize platforms such as Yardi RentCafe, Property Capsule, Google Ads, Facebook Ad Manager, and ILS services like Apartments.com and Zillow to optimize performance and visibility.
• Evaluate and refine SEO and paid-media strategies using Google Analytics and platform data.
• Coordinate property-listing strategy and merchandising through visual asset platforms.
• Monitor and manage online reputation management (ORM) at the property level to protect brand integrity and ensure timely tenant engagement.
• Partner with property-management leadership to develop, market, and support third-party management strategies.
• Serve as the marketing subject-matter expert during pitch presentations and oversee the creation of compelling RFP responses for new third-party property-management opportunities.
• Collaborate with property-management leadership to develop repositioning strategies that maximize revenue, enhance tenant experience, and strengthen competitive positioning.
• Leverage market research and financial analysis to guide data-driven decision-making and growth strategies.
• Implement tenant-engagement programs that enhance the residential living experience and drive foot traffic to retail properties.
• Develop community-outreach initiatives, loyalty programs, and events to build long-term tenant relationships.
• Work closely with property-management teams to ensure marketing efforts align with tenant needs and operational goals.
• Oversee the marketing and training support desk, collaborating with internal partners to deliver effective marketing and sales training at the property level for both residential and commercial teams.
• Manage and grow an existing team of direct reports responsible for property-management marketing support, providing clear direction, professional development, and performance oversight.
• Collaborate with operations, leasing, finance, and other stakeholders to align marketing and development strategies with corporate objectives.
• Present marketing performance reports and strategic recommendations to executive leadership.

Requirements

• Bachelor's degree in Marketing, Business, Real Estate, or a related field; MBA preferred.
• 10+ years of progressive marketing or business-development experience, including 5+ years in a leadership role within residential and retail/commercial property management.
• Strong expertise in both residential and commercial retail property-management marketing, with a strategic understanding of tenant engagement.
• Experience with key PropTech platforms including Yardi RentCafe, Property Capsule, and major ILS services such as Apartments.com and Zillow.
• Relevant digital-marketing certifications (Google Ads, HubSpot, Meta, etc.) are a plus.
• Proficiency with CRM/CMS and marketing-automation tools like Salesforce, HubSpot, WordPress.
• Demonstrated success creating and executing branding, digital-marketing, and lead-generation strategies that drive measurable results.
• Experience collaborating with leasing and property-management teams to optimize occupancy and revenue.
• Exceptional leadership, communication, analytical, and presentation skills; comfortable acting as a marketing SME in high-stakes client meetings.
• Ability to travel as required to support property teams and key business initiatives.

Nice to Have

• Third-party property-management marketing experience.
• Experience with additional PropTech platforms or tools.
• Additional relevant certifications in digital marketing.

Qualifications

• Bachelor's degree in Marketing, Business, Real Estate, or a related field.
• MBA (preferred).
• 10+ years of marketing or business-development experience.
• 5+ years in a leadership role within residential and retail/commercial property management.

Benefits & Perks

• Opportunity to shape the marketing vision of a growing national real-estate platform.
• Influence tenant experience, occupancy, and revenue across a broad portfolio of assets.
• Lead a high-impact team and drive growth for property-management businesses.