VP, CRM

Ipsy

San Diego, CA

Full Time

Executive

11 days ago

Job Description

About the Role

IPSY is seeking a VP, CRM to lead personalized and powerful marketing efforts across multiple channels at every stage of the member journey. The role involves developing end-to-end CRM strategies, leading cross-functional teams, and leveraging advanced marketing tools to acquire new members, enhance the member experience, re-engage inactive members, and drive revenue. The position reports to the Chief Marketing Officer and offers hybrid or remote work options from Santa Monica or Pembroke Pines.

Key Responsibilities

Lead and develop email, push, site, and in-app marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to acquire new members, re-engage past members, and increase LTV of current members.
Leverage understanding of member mindset and value propositions to nurture conversion and retention.
Hire, train, and develop a team to implement sophisticated lifecycle marketing programs using data for personalization and automation.
Drive architecture decisions for implementing new programs within ESP (Iterable) and CDP (Segment) with scalability in mind.
Prioritize opportunities for improvement, generate data-driven hypotheses, and analyze performance to optimize campaigns.
Develop strategy, roadmap, and activation plans for new marketing channels such as SMS, direct mail, email, and app push.
Communicate insights to senior management and optimize programs based on data analysis.
Manage complex cross-functional initiatives, create project plans, and ensure on-time delivery.
Develop and oversee lifecycle marketing QA processes to ensure high-quality campaign outputs.
Partner with the team to develop and launch an IPSY loyalty program.

Requirements

Bachelor's degree required, preferably in business, marketing, technical, or quantitative field.
10 years of strategic and hands-on experience developing lifecycle programs, including segmentation, automation, messaging, and conversion optimization across email, push, site, and in-app channels.
10 years of relevant experience with increasing responsibility in people management and team leadership.
6 years of experience working directly with enterprise-grade ESPs (e.g., Iterable, Braze, Klaviyo) and familiarity with data pipelines, architecture, targeting, workflows, QA, and reporting.
6 years of experience developing and executing A/B tests for email, push, and site initiatives, with ability to translate data into actionable insights.
Demonstrated ability to work cross-functionally, build consensus, negotiate, and persuade using data.
Excellent verbal and written communication skills; highly detail-oriented.
Proficient with Excel; experience with financial modeling and SQL/R is a plus.
Familiarity with analytics dashboards such as Tableau or Looker.