VP, Demand Generation
Launchdarkly
Job Description
About the Role
LaunchDarkly is looking for an experienced VP, Demand Generation to create and execute a scalable marketing strategy across the customer lifecycle to achieve aggressive product-led growth and sales pipeline targets. The successful candidate is an experienced marketing leader with a proven track record of building high performance teams to deliver sustainable results. He or she thrives in a fast-paced environment and has a reputation for creating alignment with sales; delivering value for internal and external partners; and inspiring a culture of transparency, collaboration and shared success. The ideal candidate has a passion for forecasting and delivering predictable and scalable sales pipeline throughout the entire buyer's journey. He or she is accountable for KPIs and quotas that align directly to revenue goals. She or he has proven success collaborating with cross-functional marketing teams as well as working with related product, sales and finance teams to envision, pilot, execute, and measure closed-loop marketing programs that create a sense of urgency for the buyer and deliver significant revenue growth for the company.
Key Responsibilities
- Lead the Demand Generation team at LaunchDarkly, while collaborating closely with website, field and event marketing, and content teams
- Develop and execute a comprehensive Product Led Growth strategy to drive improved experience for developers and leading to increased pipeline for Sales
- Forecast and manage marketing budget, selecting and managing vendors, prioritizing and running multiple initiatives simultaneously
- Partner with cross-functional teams and stakeholders to deliver full-funnel campaigns and nurture programs that deliver measurable results
- Define and execute an omni-channel marketing plan, marketing technology stack, segmentation, modeling, goals and KPIs to achieve new customer growth targets
- Partner with sales, product and FP&A executives to define, evolve and communicate marketing plans and performance to goal as market dynamics evolve
- Drive teams to innovate, pilot, challenge, measure and track performance of marketing activities, programs and mix to effectively achieve key pipeline metrics
- Regularly monitor, analyze, report and present on campaign and KPI performance, regional success, deliverables and programs among teams and to the executive team
Requirements
- Multi-year Demand Generation leadership experience (10+ years)
- Experience with marketing automation (Marketo) and sales automation/CRM (Salesforce) reporting and campaign features and marketing intelligence tools
- Experience in SaaS and/or developer tooling
- Prior success leading teams through global market expansion and periods of high growth and rapid change
- Experience in a successful startup or emerging growth technology company that markets to developers is an asset
- Organized with strong time management, and project management skills
- Results focused with strong prioritization skills and "win as a team" mentality
- Customer focused, collaborative, self-aware leader who contributes to and thrives in a culture of trust, transparency, initiative, respect, enthusiasm, fun, accountability and the ownership principle
Nice to Have
- Experience in a startup or emerging growth technology company
- Experience with developer tooling
Qualifications
- 10+ years of demand generation leadership experience
- Experience with marketing automation (Marketo) and CRM (Salesforce)
- Experience in SaaS or developer tooling
- Proven success in global market expansion and high-growth environments
Benefits & Perks
- Restricted Stock Units (RSUs)
- Health, vision, and dental insurance
- Mental health benefits
- Salary within defined geographic pay zones
Working at Launchdarkly
LaunchDarkly operates from a place of high trust and transparency; they value diversity and do not discriminate based on race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. They believe in the power of teams and are building a humble, open, collaborative, respectful, and kind team environment.
Job Details
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About Launchdarkly
Website
launchdarkly.com
Location
Oakland, CA
Industry
Software Publishers
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