VP, Digital and Demand Generation

About the Role

Key Responsibilities

• Design and execute the overarching demand generation strategy aligned with corporate growth goals, ensuring a consistent pipeline of high-quality opportunities.
• Partner with executive stakeholders across Sales, Product, Client Success, and Finance to define strategic priorities, allocate spend, and go-to-market alignment.
• Develop annual and quarterly revenue acceleration plans with measurable KPIs, integrating brand awareness, lead generation, and conversion optimization.
• Manage, optimize, and forecast the departmental budget to maximize ROI, balancing strategic investments with operational efficiency.
• Champion the integration of AI, machine learning, and emerging technologies into marketing workflows, leveraging predictive analytics, personalization engines, and advanced customer journey orchestration.
• Oversee and evolve the organization's digital ecosystem — including website, marketing automation platforms, CRM, analytics, and personalization tools — ensuring seamless integration, scalability, and security.
• Lead governance and continuous improvement efforts related to the marketing technology stack, ensuring security, scalability, and best-practice usage.
• Drive UX and conversion optimization to improve visitor engagement, lead capture, and sales readiness.
• Own the complete demand generation lifecycle from lead acquisition to nurturing, scoring, and conversion, ensuring alignment with sales objectives.
• Optimize paid media, SEO/SEM, social advertising, email marketing, and account-based marketing efforts through data-driven targeting and automation.
• Implement performance tracking and attribution models to measure impact, improve forecasting, and increase marketing ROI.
• Develop and execute multi-channel campaign blueprints that combine storytelling, data, and creative execution to drive market penetration and pipeline acceleration.
• Collaborate with internal stakeholders to uncover growth opportunities and inform campaign strategies.
• Identify and activate high-value digital events, sponsorships, and partnership opportunities to increase brand visibility and generate qualified leads.
• Support physical events with digital pre-, during, and post-event activities to maximize attendance and ROI.
• Build and evolve persona-based messaging frameworks in partnership with the product marketing team.
• Oversee relationships with digital marketing vendors, including contracting, vendor management, and financial oversight.
• Ensure all digital marketing activities comply with applicable data protection and privacy laws.

Requirements

• 12+ years of significant and progressive expertise in marketing analytics, attribution modeling, and performance optimization.
• 7+ years in a leadership role within marketing.
• Experience with enterprise-level Martech ecosystem, including established and emerging tools.
• Deep knowledge of social, digital, and technology platforms, content distribution channels, and creative development processes.
• Strong analytical skills and ability to leverage data for decision making.
• Proficiency in process and project management, with ability to plan, organize, prioritize, and execute on deadlines.
• Experience working with sales organizations and supporting revenue generation.
• Skilled in establishing and growing trust-based internal and external relationships.
• Excellent written and verbal communication skills.
• Strong leadership, collaboration, and stakeholder management abilities.
• Experience in leading and developing staff, motivating teams, and managing upward.

Nice to Have

• Experience with emerging technologies such as AI, machine learning, and predictive analytics.
• Knowledge of international data privacy laws like GDPR, CASL, CCPA.
• Experience in healthcare or complex industries is a plus.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in marketing analytics and leadership is required.

Benefits & Perks

• Competitive salary ranging from $175,000 to $250,000 plus discretionary bonus or commission.
• Comprehensive benefits package.
• Opportunity to work in a collaborative, innovative environment with a focus on continuous learning and improvement.