VP, Digital Marketing

About the Role

Key Responsibilities

• Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargeting channels, achieving aggressive growth targets while optimizing CAC.
• Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop strategies for increasing awareness and interest in Dodge within an AI-first user journey.
• Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality, developing a deep understanding of customer/prospect segments.
• Track campaign, lead-generation, and cost metrics, and develop analytics insights to drive ongoing performance improvements.
• Coordinate with Social and Outbound Marketing teams to ensure messaging alignment and proper lead capture.
• Partner with Head of Revenue Operations to ensure all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate.
• Manage, update, or upgrade Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia) and analyze website traffic, user navigation, and organic lead generation.
• Ensure website content is highly visible, easily accessible, and includes project data, insights, and research content, with a focus on SEO and security.
• Lead strategy, redesign, redevelopment, and potential integration of websites in partnership with Marketing, Product, and Sales leaders, with technical support.
• Provide strategic input on brand architecture, target customer segments, and pain points to ensure website messaging aligns with sales engagements.
• Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement, ensuring seamless integration with sales and RevOps systems.

Requirements

• 10+ years in digital marketing with a strong track record of high-volume SMB lead generation and revenue growth.
• Expertise in performance marketing including paid social, search, programmatic, SEO/SEM, content syndication, and email marketing.
• Proven success in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI.
• Strong analytical skills with fluency in attribution modeling, funnel analysis, and ROAS optimization.
• Advanced proficiency in MarTech tools such as WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive.
• Hands-on experience with website strategy and optimization, including multi-site management, SEO, UX, and site performance.
• Strategic yet execution-oriented, capable of synthesizing complex landscapes into impactful marketing actions.
• Strong cross-functional collaboration skills, experienced in aligning Product, Sales, and Engineering teams.
• Customer- and outcome-focused with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems.
• Background in B2B SaaS, tech, or fast-paced digital environments preferred.

Nice to Have

• Experience in B2B SaaS, technology, or fast-paced digital environments.

Qualifications

• Bachelor's degree in a related field or equivalent education and work experience.

Benefits & Perks

• Market competitive salary ranging from $180,000 to $220,000.
• Comprehensive benefits package.
• Uncapped commissions plans or annual discretionary performance bonuses for applicable roles.