VP Digital Marketing

About the Role

Key Responsibilities

• Manage department by maintaining positive relationships with peers and overseeing direct reports
• Manage paid revenue generation and optimize returns on ad spend
• Actively manage Remington’s online presence and support hotel’s reputation and guest user experience
• Liaise with brands and vendors related to online distribution and strategy
• Support the growth of third-party management by working with the CIO to pitch ownership groups along with brand and vendor relationships
• Identify and implement innovative SEO strategies to improve search engine ranking
• Train team on SEO copywriting techniques including keywords, headlines, tags, and effective call-to-action
• Direct inbound link development from relevant sites and directories
• Ensure all hotels’ listings are optimized, visible, accurate, up-to-date, and appealing to channel users
• Work with brands and vendors to conduct audits to gauge each hotel’s visibility on major search engines
• Evaluate new and existing paid placement and ad space for OTAs on behalf of the portfolio
• Identify trends within hotel portfolios with needs and opportunities for paid advertising
• Make recommendations and manage funds and strategies for approved hotels to ownership groups
• Champion, develop, and measure the success of ad campaigns on social media
• Engage with SVPs, DVPs, and VPs to ensure understanding of digital levers
• Work directly with the executive team to improve online reputation scores and rankings

Requirements

• 4-year degree required
• 5 Years of Leadership in Hotel Digital Marketing or Revenue Strategy
• +7 years of experience in digital marketing
• Experience with brand systems
• Proven leadership capabilities and ability to sell ownership groups
• Understanding of all aspects of SEM; both on-page and off-page
• Strong knowledge of search engine algorithms and ranking strategies
• Knowledge of online marketing strategies including social media
• Proficient in Microsoft Office products including Word, Excel, Outlook, and PowerPoint
• Google Analytics and Google Ads experience a plus
• Adobe Creative Suite (Photoshop or Illustrator) experience a plus
• Exceptional interpersonal skills including strong verbal, listening, and written communication
• Self-motivated with the ability to handle multiple ongoing projects in a fast-paced team environment
• Ability to work independently on projects and also collaborate as a strong team member
• Excellent attention to detail, flexible, and adaptable to changes
• Ability to operate under pressure and meet or exceed deadlines
• Excellent organizational, time-management, and analytical skills
• Imagination and creativity skills, focusing on improving financial performance through changing marketing channels

Nice to Have

• Experience with brand systems
• Google Analytics and Google Ads experience
• Adobe Creative Suite (Photoshop or Illustrator) experience

Qualifications

• Bachelor's degree
• 5 years of leadership experience in hotel digital marketing or revenue strategy
• More than 7 years of experience in digital marketing