VP, Digital Marketing & Media Strategy

About the Role

Key Responsibilities

• Direct media agencies to make strategic recommendations on media efficiency and efficacy across multiple mediums, platforms, and programs.
• Lead an internal team of digital marketing, production and creative professionals to deliver integrated digital marketing for B2C and B2B brands.
• Oversee Social Media discipline: directing and mentoring team members to deliver innovative, highly engaging social media editorial, campaigns and programs.
• Lead Social Media lane to stay abreast of latest social media trends/best practice to deliver highly engaging content & campaign and grow brand and follower presence.
• Cultivate innovations within Social Media to collaborate on influencer, Brand Ambassador/Net Promoters, Analytics, Sentiment Management and other programs, as needed.
• Work in concert with SEO, Content, Web teams; as well as traditional marketing colleagues to collaboratively plan and develop national digital marketing campaigns & programs.
• Proactively collaborate with SEO, Web and Content Marketing teams to develop holistic digital marketing campaigns and programs.
• Ensure the brand is properly executed throughout all digital marketing efforts.
• Devise and manage annual budgets, including all OPEX and CapEX expenditures to deliver agency services, creative production, augmentation of team and program innovations.
• Lead the development of reporting/analytics of organic social media metric/KPIs with Analytics team to arrive at dashboards, management reports and analytic insights for overall program improvements.
• Support the management and optimization of Brand assets: images, video, copy, positioning and overall digital marketing libraries.
• Provide support to the National Storm watch program; support social media, eCare/VOC and other team members on delivery of communications for customer impacting events as needed.
• Partner with internal marketing teams, external agencies, IT, eCare/VOC and other departments to ensure organic digital marketing programs aligned across teams and synergistic.
• Hire and retain highly skilled/professional team of digital marketing associates.
• Mentor and develop team members.
• Collaborate with Email Marketing discipline.
• Drive strong connection to insights, best practice, competitiveness and modern innovation in social media presence/branding.
• Actively support, promote, and advance all aspects of Astound's Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.

Requirements

• 8+ years in Digital marketing and/or agency media buying experience.
• 6+ years managing marketing direct reports and/or media agencies and organic digital marketing programs.
• 5+ years in a director or senior director role for mid-large-scale enterprises.
• 4+ years of experience overseeing Social Media marketing for consumer or business brand.
• 4+ years of experience buying traditional media such as broadcast TV, radio, and OOH.
• Strong command of Digital Marketing best practice across: search, social, web, content, SEO via hands on experience and learning.
• Expertise in full-scale media buying to include TV, radio, and outdoor.
• Assessing business needs and delivering innovative digital tools.
• Coordinating and guiding team members to develop holistic solutions.
• Educating and mentoring stakeholders in digital best practices.
• Knowledge of digital marketing channels and modern technology trends.
• Acumen for implementing Digital Marketing programs that work to drive a business and resonate with consumer, SMB and enterprise audiences.
• Excellent leadership skills to drive a team with positive, supportive vision and humility.
• Expertise in modern marketing technology: databases, web technologies, social media tools, CRM, BI and general office software (Google Suite).
• Excellent written and verbal communications skills.
• Ability to work/communicate with people at all levels of an organization.
• Strong presentation skills.
• Must thrive working in a fast-paced, innovative environment with an ability to effectively manage multiple deadlines.
• Ability to manage work within multi-functional teams on tight deadlines.
• Proven commitment to delivering excellent internal and external customer service.
• Experience in subscription services or telecommunications is a plus.
• Bachelor's degree required. Major in Marketing, Advertising, Journalism, Communications or Business preferred.
• MBA, advanced degree or certifications in project management, digital marketing, or similar is preferred.

Nice to Have

• Experience in subscription services or telecommunications.

Benefits & Perks

• 401k retirement plan, with employer match.
• Insurance options including: medical, dental, vision, life and STD insurance.
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization.
• Floating Holiday: 40 hours per year.
• Paid Holidays: 7 days per year.
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws.
• Tuition reimbursement program.
• Employee discount program.
• Base Salary: The base salary range for this position is $200,000- $215,000 annually, plus opportunities for bonus and benefits, if applicable.