VP, Digital Marketing

About the Role

Key Responsibilities

• Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargeting channels, achieving aggressive growth targets while optimizing CAC.
• Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop strategies for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey.
• Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of customer/prospect segments and the best approaches to target them.
• Track campaign, lead-generation, and cost metrics; develop analytics insights that drive ongoing performance improvement.
• Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture.
• Partner with the Head of Revenue Operations to ensure all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and used to improve campaign performance.
• Manage, update, or upgrade existing Dodge marketing websites (construction, TBB, IMS, Sweets, Principia).
• Track and analyze website traffic, user navigation, and organic lead generation to identify insights for site improvements.
• Ensure Dodge content is published in a highly visible and accessible manner, including project data, insights from economists and research teams, and shareable content across social channels.
• Maintain high SEO scores for websites.
• Ensure websites are secure and protected from malicious actors in partnership with the CTO.
• Lead the strategy, redesign, redevelopment, and potential integration of websites, starting with construction, in collaboration with Marketing, Product, and Sales leaders and technical support.
• Provide strategic input on brand architecture, target customer segments, and pain points, refining messaging to reflect customer engagement and competitive differentiation.
• Incorporate content input from Product leadership and insights from research and economist teams.
• Partner with Sales to obtain compelling customer testimonials.
• Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement, ensuring seamless integration with sales and RevOps systems.

Requirements

• 10+ years in digital marketing with a strong track record of high-volume SMB lead generation and revenue growth.
• Expertise in performance marketing including paid social, search, programmatic, SEO/SEM, content syndication, and email marketing.
• Proven success in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI.
• Strong analytical and data-driven mindset, fluent in attribution modeling, funnel analysis, and ROAS optimization.
• Advanced proficiency in MarTech tools such as WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive.
• Hands-on experience with website strategy and optimization, including multi-site management, SEO, UX, and site performance.
• Strategic yet execution-oriented, able to synthesize complex product/customer landscapes into impactful marketing actions.
• Strong cross-functional collaboration skills, experienced in aligning Product, Sales, and Engineering teams on messaging and lead flow.
• Customer- and outcome-focused with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems.
• Background in B2B SaaS, tech, or fast-paced digital environments is preferred.

Nice to Have

• Experience with AI-driven marketing strategies and tools.
• Experience in B2B SaaS, technology, or similar fast-paced digital environments.

Qualifications

• Bachelor's degree in a related field or equivalent education and work experience.

Benefits & Perks

• Market competitive salary range of $180,000-$220,000.
• Comprehensive benefits package.
• Potential for uncapped commissions or annual discretionary performance bonus.
• Full-time role with remote work flexibility within the United States.