VP, Global Demand Generation

About the Role

Key Responsibilities

• Develop and execute a comprehensive demand generation strategy that drives pipeline growth, customer acquisition, and revenue for identity management solutions.
• Lead and develop a high-performing demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities.
• Own the pipeline targets, collaborating with the marketing and sales teams to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities.
• Partner with the SVP of Revenue Ops to execute a predictable cadence on pipeline health and actions to be taken.
• Manage and analyze data for all digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.
• Develop demand strategies to support growth across direct and indirect sales teams, collaborating closely with regional sales and partner leadership to ensure targeted and impactful campaigns.
• Ensure alignment and consistency of messaging, branding, and campaigns across all regions.
• Define and track key performance indicators (KPIs) to improve marketing efficiency metrics, including CPC, cost per MQL, and cost per opportunity to measure the effectiveness of demand generation activities.
• Champion the needs of the market in strategic planning and decision-making processes.
• Provide detailed reports and insights on pipeline and marketing ROI to leadership.

Requirements

• Bachelor's degree in marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in demand generation, with at least 5 years in a leadership role within a B2B SaaS company, preferably in the identity management or PAM industry.
• Proven track record of developing and executing successful demand generation strategies that drive pipeline growth and revenue.
• Strong understanding of digital marketing channels, including SEM, SEO, paid social, webinars, and integrated campaigns.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work collaboratively with cross-functional teams and influence decision-making at all levels of the organization.
• Strong analytical skills and experience with marketing automation, CRM, and business intelligence tools.

Nice to Have

• Experience in the identity management or Privileged Access Management (PAM) industry.

Qualifications

• Bachelor's degree in marketing, Business, or a related field; MBA preferred.

Benefits & Perks

• Not explicitly specified in the description.