VP, Global Media

About the Role

Key Responsibilities

• Develop and own Oura's global media strategy across paid, earned, and emerging channels.
• Define media objectives aligned with both performance (CAC, ROAS) and brand (awareness, consideration) goals.
• Develop strategy across a variety of diverse channels and geographies for owned channels (DTC), Retailers, B2B, Partners and Affiliates.
• Ensure media strategies align with Oura's consumer, retail, and B2B business priorities.
• Lead the development of an optimal global media mix across digital (search, social, programmatic, influencers, affiliate), traditional (TV, OOH, print, audio), and experimental channels.
• Oversee cross-market media planning and ensure consistent global frameworks with local adaptations.
• Drive innovation in media buying, testing new platforms and partnerships.
• Own and optimize customer acquisition cost (CAC) across channels and audiences.
• Establish clear KPIs for performance and brand media, ensuring real-time measurement, reporting, and continuous optimization.
• Partner with analytics, growth, and finance teams to ensure media investments deliver efficient and scalable returns.
• Oversee Oura's global media agency for strategy, planning, and buying.
• Foster strong collaboration between agencies, internal brand/growth teams, and cross-functional stakeholders (Product Marketing, Creative, Finance, Commercial, etc).
• Negotiate media deals and strategic partnerships to maximize value and impact.
• Build, lead, and mentor a high-performing media function.
• Collaborate with marketing, creative, retail, and DTC teams to ensure integrated campaigns.
• Represent media strategy to Oura's executive leadership, ensuring alignment with company goals.

Requirements

• Experience leading global media strategy, planning, and execution.
• Strong understanding of media mix across digital, traditional, and emerging channels.
• Ability to define and measure KPIs related to performance (CAC, ROAS) and brand awareness.
• Experience managing media agencies and cross-functional teams.
• Proven ability to optimize media investments for scalable returns.
• Excellent negotiation skills for media deals and partnerships.
• Leadership skills to build and mentor a high-performing team.
• Ability to collaborate across marketing, creative, retail, and B2B functions.
• Strong analytical skills and experience working with analytics, growth, and finance teams.

Nice to Have

• Experience in the health and wellness or consumer technology sectors.
• Knowledge of emerging media platforms and innovative media buying techniques.
• Experience working with international markets and diverse geographies.

Qualifications

• Not explicitly specified in the description.

Benefits & Perks

• Not specified in the description.