VP, Integrated Marketing

About the Role

Key Responsibilities

• Lead and facilitate the development and delivery of all marketing strategies and communication plans across all consumer touchpoints to support Lovesac's business goals.
• Translate company goals into omnichannel brand strategies that align with brand vision and identity, driving brand relevance and measurable business impact.
• Create 360 marketing strategies and content plans that deliver across all touchpoints (eCommerce, retail) and marketing channels (digital, social, influencers, CRM, Public Relations), ensuring storytelling aligns with customer needs and brand positioning while driving business performance.
• Develop and manage the integrated marketing budget and campaign calendar; evaluate performance and optimize marketing spend across categories.
• Serve as strategic partner to finance.
• Lead marketing planning, working collaboratively with cross-functional partners (Creative, Digital, Social, Merchandising, eCommerce, Retail Operations) to ensure consistency and timely execution.
• Lead GTM process and continuously identify and improve internal processes to streamline operations and remove friction.
• Gather, analyze, and share strategic insights from customer data, market trends, and past campaign performance to inform decisions and optimize marketing efforts.
• Lead, build, and mentor a high-performing marketing team; establish objectives, performance metrics, and provide continuous feedback.
• Develop leaders within the organization.
• Foster a collaborative, accountable, and agile culture within the marketing organization that aligns with Lovesac's values of Top Ambition and Love Matters.

Requirements

• 10+ years of experience in marketing leadership roles, ideally within consumer goods, retail, or furniture/home industries.
• Proven experience leading integrated, omnichannel marketing strategies and campaigns from concept through execution.
• Strong understanding of retail marketing, ecommerce, and digital advertising principles.
• Exceptional cross-functional leadership and project management skills.
• Creative thinker with a passion for storytelling and data-driven decision making.
• Customer-obsessed leader capable of thriving in a fast-paced, entrepreneurial, and collaborative environment.
• Ability to travel as required for meetings and conferences.
• Must comply with company policies and treat all clients and colleagues with dignity and respect.

Nice to Have

• Experience in the furniture or home goods industry.
• Experience with digital marketing tools and analytics platforms.
• Leadership experience in a remote work environment.

Qualifications

• Formal educational background is not specified, but extensive professional experience is required.

Benefits & Perks

• Annual Bonus Program, Annual and Inaugural Grant Equity Awards, 401K Matching Contribution, Financial Wellness Tools.
• Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Up to 160 hours of paid time off, 8 paid holidays, Pet Insurance, and generous Associate Discounts.