VP, Integrated Marketing

About the Role

Key Responsibilities

• Lead and facilitate the development and delivery of all marketing strategies and communication plans across all consumer touchpoints to support Lovesac's business goals.
• Translate company goals into omnichannel brand strategies that drive brand relevance and measurable business impact.
• Create 360 marketing strategies and content plans across all touchpoints (eCommerce, retail) and channels (digital, social, influencers, CRM, Public Relations), ensuring storytelling aligns with customer needs and brand positioning.
• Develop and manage the integrated marketing budget and campaign calendar; evaluate performance and optimize marketing spend across categories.
• Serve as strategic partner to finance.
• Lead marketing planning, working collaboratively with cross-functional teams (Creative, Digital, Social, Merchandising, eCommerce, Retail Operations) to ensure consistency and timely execution.
• Lead GTM process and continuously identify and improve internal processes to streamline operations.
• Gather, analyze, and share strategic insights from customer data, market trends, and past campaign performance to inform decisions and optimize efforts.
• Build, lead, and mentor a high-performing marketing team; establish objectives, performance metrics, and provide ongoing feedback.
• Develop leaders within the organization and foster a collaborative, accountable, and agile culture within the marketing team.

Requirements

• 10+ years of experience in marketing leadership roles, ideally within consumer goods, retail, or furniture/home industries.
• Proven experience leading integrated, omnichannel marketing strategies and campaigns from concept through execution.
• Strong understanding of retail marketing, ecommerce, and digital advertising principles.
• Exceptional cross-functional leadership and project management skills.
• Creative thinker with a passion for storytelling and data-driven decision making.
• Customer-obsessed leader capable of thriving in a fast-paced, entrepreneurial, and collaborative environment.
• Must be able to travel as required by the company.
• Must comply with company policies and treat all clients and colleagues with dignity and respect.

Nice to Have

• Experience in the furniture or home industry.
• Experience with performance marketing and digital content creation.
• Leadership experience in a fast-growing company.

Qualifications

• Formal educational background not specified, but extensive experience in marketing leadership roles is required.

Benefits & Perks

• Annual Bonus Program, Equity Awards, 401K Matching Contribution, Financial Wellness Tools.
• Medical, Dental, Vision, Health Savings and Flexible Spending Accounts.
• Paid Parental Leave, Life/AD&D, Short and Long-Term Disability, Critical Illness and Accident Insurance.
• Employee Assistance Program.
• Up to 160 hours of paid time off, 8 paid holidays.
• Pet Insurance and Associate Discounts.