VP, Marketing (Miami/Ft. Lauderdale)

About the Role

Key Responsibilities

• Lead the implementation of Brightline's commercial strategy, bringing the brand to life through targeted and personalized marketing that drives revenue and customer engagement.
• Lead marketing team in analysis, planning, development, execution, and performance of Consumer and B2B marketing campaigns across owned, paid, and third-party partner channels.
• Manage creative and advertising agency relationships, budgets, and performance to ensure effective campaign delivery.
• Conduct thorough market research to understand consumer behavior, identify target segments, and analyze competitors' activities and trends.
• Develop and implement strategies to attract new customers and generate leads using digital marketing, social media, and content marketing.
• Develop and lead public relations strategies to enhance corporate reputation, manage crisis communications, and position company leadership as industry thought leaders.
• Oversee media relations and stakeholder communications, and build strategic partnerships with industry influencers, analysts, and media outlets.
• Lead narrative development for major initiatives, product launches, and milestones, ensuring consistent messaging that supports business objectives.
• Manage the marketing budget, allocate resources effectively, and optimize marketing spend to maximize ROI.
• Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, innovation, and collaboration.
• Monitor and evaluate marketing campaign effectiveness, track KPIs, and report results to senior leadership.
• Collaborate with sales, partnerships, product strategy, revenue management, and finance teams to align marketing efforts with business goals.

Requirements

• Bachelor's degree in marketing, business administration, or a related field; MBA preferred.
• 15+ years of data-driven progressive marketing experience, including senior leadership roles with successful strategy development and execution.
• Deep expertise in integrated marketing strategy, brand management, and customer journey optimization.
• Expert-level proficiency in marketing analytics platforms, statistical analysis, and translating complex data into strategic insights.
• Experience managing multi-million-dollar marketing budgets and demonstrating clear ROI.
• Proven ability to drive growth and brand awareness through strategic thinking and analytical skills.
• Expertise in digital marketing, CRM software, marketing automation, and analytics tools.
• Strong collaboration skills with cross-functional teams and external partners.
• Excellent communication and presentation skills, with the ability to influence C-level stakeholders.
• Knowledge of transportation, hospitality, or travel industry dynamics is preferred.

Nice to Have

• Adobe marketing stack experience.
• Brand and agency experience on the client side.

Qualifications

• Bachelor's degree in marketing, business administration, or a related field.
• MBA (preferred).
• 15+ years of relevant marketing experience.

Benefits & Perks

• Competitive compensation package.
• Benefits package including health and wellness offerings.
• Opportunity to make a difference as part of the only privately funded rapid rail service in the country.