VP of Demand Generation

Level Access

Arlington, VA

Full Time

Executive

159k-205k

9 days ago

Job Description

About the Role

Level Access is the category leader in digital accessibility, helping organizations ensure their digital experiences are inclusive and aligned with global standards. With over $100 million in annual recurring revenue and a rapidly growing global footprint, the company is scaling quickly to meet demand across private and public sectors. The VP of Demand Generation will build and scale a high-impact demand engine to fuel growth across the entire customer lifecycle, reporting to the Chief Marketing Officer and leading a cross-functional team responsible for demand programs, paid media, account-based marketing, partner and field marketing, and lifecycle campaigns in both product-led and sales-led motions.

Key Responsibilities

Lead global demand generation strategy and execution across product-led and sales-led motions, ensuring alignment with pipeline and revenue goals.
Drive the development of full-funnel, multi-channel campaigns that support awareness, engagement, conversion, and expansion.
Ensure the creation and execution of integrated ABX programs in partnership with field marketing and regional sales teams.
Guide outbound campaign strategy in collaboration with Sales and the Global Campaigns team to support SDR and AE outreach.
Manage paid media and email programs to optimize targeting, conversion rates, and overall return on investment.
Implement lifecycle marketing programs to support onboarding, product adoption, expansion, and customer retention.
Operationalize tools like 6sense, AI, and intent data to enable smarter segmentation, personalization, and prioritization.
Analyze funnel performance and conversion metrics to drive continuous improvement and identify growth opportunities.
Collaborate with Marketing and Sales Operations to maintain accurate attribution, reporting, forecasting, and pipeline analysis.
Build and amplify demand through strategic partner marketing programs in collaboration with alliances and channel teams.
Manage the demand generation budget and forecast program impact with a focus on efficiency and ROI.
Hire, lead, and mentor a high-performing team across campaign strategy, digital, field, partner, and ABX functions.
Cultivate strong alignment with Sales, Customer Success, Product Marketing, and GTM leadership across regions.

Requirements

15+ years of experience in B2B demand generation, with at least 8+ years in a senior leadership role, ideally in SaaS or high-growth tech.
Proven track record of delivering measurable pipeline and revenue through full-funnel marketing strategies.
Deep understanding of customer journeys and experience optimizing conversion at each stage.
Hands-on experience with paid media, email marketing, ABX, lifecycle marketing, and outbound campaign design.
Strong command of funnel metrics, attribution, lead scoring, and performance optimization.
Proficiency with platforms such as 6sense, Salesforce, Marketo (or equivalents).
Skilled at building alignment with Sales, SDR, Product Marketing, and Customer Success teams.
Experience leading global or distributed teams and managing external agencies or partners.
Strong communicator with executive presence and the ability to influence cross-functional strategy.

Nice to Have

Experience with AI and intent data integration into marketing strategies.
Experience in high-growth SaaS or technology companies.
Knowledge of global or distributed team management.

Qualifications

Educational background is not explicitly specified, but extensive experience in demand generation and leadership roles is required.

Benefits & Perks

Full-time salaried position with a competitive benefits package.
Bonus opportunities.
Unlimited vacation/FTO.

Working at Level Access

Level Access is committed to workforce diversity and equal opportunity employment. They emphasize a culture of measurable impact, collaboration, and shared goals, fostering a high-performing team environment.

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