VP of Marketing

About the Role

Key Responsibilities

• Drive the evolution of Cover Genius's brand positioning and ensure consistent, impactful communication across all channels.
• Build, mentor, and lead a high-performing marketing team, fostering a collaborative and results-oriented environment.
• Act as a connector, working closely with sales, product, and other teams to align marketing efforts with overall business objectives.
• Oversee the scaling of content production, focusing on case studies, data-driven stories, and customer marketing.
• Strategically plan and execute integrated multi-channel marketing campaigns.
• Manage and align marketing efforts across different regions.
• Design and implement robust marketing playbooks, focusing on brand, PR, influencer marketing, and thought leadership.
• Create and disseminate data-driven stories and trends to establish Cover Genius as a thought leader.
• Develop and deploy tailored solutions, messaging, content, and campaigns for specific verticals such as travel, ticketing, and digital commerce.
• Lead digital campaigns and multi-channel ABM plays to generate pipeline and engage top-tier prospects.
• Elevate the company's presence at industry conferences and organize proprietary vertical-focused events.
• Enhance digital marketing efforts through LinkedIn insights, SEO/AI-SEO content, video explainers, and targeted ads.
• Ensure effective presentation of product offerings through messaging, website, decks, images, and videos.

Requirements

• Proven enterprise B2B marketing experience with a deep understanding of long sales cycles.
• Track record in industry-based marketing and successful Account-Based Marketing (ABM) programs.
• Strong capabilities in strategic brand positioning and communications.
• Experience in building and leading high-performing marketing teams.
• International experience, particularly in EMEA and/or US markets.
• A strong 'Get Stuff Done' / player-coach mentality and leadership by example.
• Experience at similar-stage growth startups.
• Exceptional team and cross-functional collaboration skills.
• Proficiency in multi-channel campaign orchestration.
• Experience scaling content production, especially case studies, data-driven stories, and customer marketing.
• Expertise in executive event marketing.
• Proficiency with AI marketing tools and strategies.

Nice to Have

• A Fintech background.
• Expertise in Marketing Operations, including marketing attribution.
• Experience with enterprise platform marketing.

Qualifications

• No specific formal educational qualifications are explicitly mentioned in the description.

Benefits & Perks

• Flexible PTO to support work-life balance.
• Employee Stock Options to share in the company's success.
• Work environment with passionate colleagues committed to social initiatives and giving back.
• Participation in CG Gives programs and other social initiatives.