VP OF MARKETING & COMMUNICATIONS

About the Role

Key Responsibilities

• Develop and execute high-performing marketing and communications plans to achieve higher levels of transit ridership.
• Lead and empower a high-performing, innovative marketing and communications team, ensuring alignment with Trinity Metro's broader vision and strategic goals.
• Direct and set departmental communication, media plans, and marketing procedures to meet goals and objectives, including developing long-term communication strategies for ridership improvement and public relations.
• Shape and disseminate the agency's messages to various audiences using different approaches.
• Oversee the EasyRide Program to provide transit benefits to Fort Worth businesses and employees to reduce traffic congestion and improve air quality.
• Coordinate public events to promote transit service, including planning and development of promotional materials such as fact sheets, scripts, posters, newsletters, brochures, and website content.
• Manage the selection and coordination of outside consultants, advertising agencies, photographers, videographers, printers, and freelancers, ensuring quality service.
• Oversee public relations events and communication planning for Trinity Metro’s participation in community events like Main Street, Veterans Day Parade, Parade of Lights, Open Streets, and others.
• Identify challenges and emerging issues, working with leadership to recognize opportunities and develop strategies to support them.
• Prepare complex reports, documents, and correspondence.
• Participate in community activities to promote transit during off-duty hours.
• Maintain confidentiality of information and ensure reliable and consistent attendance.

Requirements

• Bachelor's degree in marketing, communications, public relations, or a related field.
• Five to ten years of progressive experience in marketing, communications, and public relations.
• Experience promoting non-profit or public agency service is helpful.
• Any combination of experience, training, and/or education that provides the required knowledge, abilities, and skills.

Nice to Have

• Advanced degree in a related field.

Qualifications

• Experience in marketing, communications, and public relations.
• Experience promoting non-profit or public agency service (preferred).