VP of Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive marketing strategy that supports the organization's mission, vision, and revenue goals across multiple audiences including students, donors, churches, employers, government, and community partners.
• Provide leadership to the marketing team, including branding, communications, advertising, and digital media.
• Lead market research efforts to inform strategy and evaluate impact.
• Serve as a key voice in shaping the organization's positioning in the nonprofit sector and faith-based community development space.
• Ensure a consistent, mission-aligned brand experience across all channels and touchpoints.
• Oversee brand development, storytelling, campaign strategy, and messaging across departments.
• Direct multi-channel marketing campaigns, including email, digital advertising, SEO/SEM, content strategy, and social media.
• Establish and track campaign OKRs; adjust strategies based on performance data and ROI.
• Collaborate with internal teams to ensure marketing initiatives meet organizational needs and amplify key initiatives.
• Manage relationships with vendors, agencies, and freelance creatives.
• Build, mentor, and lead a high-performing team of marketing professionals.
• Set performance goals and provide regular feedback, coaching, and development opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's degree preferred).
• Minimum of 15 years of progressively responsible marketing experience.
• At least 7 years in a senior leadership role.
• Experience leading marketing strategy in a mission-driven or nonprofit organization is strongly preferred.
• Demonstrated success in brand development, lead generation, and campaign execution.
• Skilled in digital marketing, analytics, CRM systems, and content creation.
• Strong leadership, project management, and team development skills.
• Passion for and commitment to the organization's mission and values.

Nice to Have

• Experience in a faith-based or community-focused organization.
• Experience with multi-channel marketing campaigns and digital tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Master's degree (preferred).
• 15+ years of marketing experience.
• 7+ years in senior leadership roles.

Benefits & Perks

• Health, dental, and vision insurance.
• Paid time off including 20 vacation days plus holidays.
• Sick days (6 per year).
• Workers' compensation, unemployment, short-term and long-term disability insurance.
• Salary range of $115,000 - $144,000 annually.