VP Product Analytics Lead

About the Role

Key Responsibilities

• Design and implement scalable product analytics frameworks to measure product performance, user engagement, and conversion metrics
• Establish standardized methodologies for product measurement, experimentation, and performance evaluation
• Build cross-functional partnerships with product, marketing, technology and agency teams to integrate analytics into product development lifecycle
• Develop comprehensive data collection strategies to capture meaningful product interaction data
• Analyze end-to-end customer product journeys to identify optimization opportunities and friction points
• Create detailed user segmentation models to understand diverse customer behaviors and preferences across marketing's target audiences
• Conduct advanced statistical analysis to uncover patterns in product usage, adoption, and retention
• Generate actionable insights on product performance, feature utilization, and customer lifecycle progression
• Lead A/B testing and experimentation programs to validate product hypotheses and measure impact
• Design and build interactive dashboards and visualization tools that enable self-service analytics across teams, in partnership with agency teams
• Develop automated reporting systems to track key product metrics and performance indicators
• Create data products that democratize access to product insights for stakeholders at all levels
• Implement real-time monitoring capabilities to track product health and alert teams to significant changes
• Partner with digital product managers, finance analytics, and marketing leaders to translate business objectives into measurable product analytics initiatives
• Present findings and recommendations to senior leadership, influencing product strategy and resource allocation
• Mentor junior analysts and contribute to building analytics expertise across the organization
• Stay current with industry best practices and emerging analytics technologies in financial services

Requirements

• Bachelor's degree in Analytics, Data Science, Statistics, Economics, or related quantitative field
• 7-10+ years of experience in product analytics, preferably in financial services or banking
• Advanced proficiency in SQL, Python/R, and statistical analysis
• Experience with analytics platforms such as Google Analytics, Adobe Analytics, Mixpanel, or similar tools
• Expertise in data visualization tools (Tableau, Power BI, Looker, or equivalent)
• Strong understanding of digital marketing metrics and attribution models
• Experience with A/B testing methodologies and experimental design

Nice to Have

• Master's degree in a quantitative discipline
• Experience with Salesforce products (Data Cloud, CRM, Marketing Cloud)
• Experience with cloud-based analytics platforms (Tableau Cloud, AWS, Azure, GCP)
• Knowledge of machine learning techniques and predictive modeling
• Previous experience developing products in banking or financial services industry
• Familiarity with regulatory requirements and compliance considerations in financial analytics

Benefits & Perks

• Competitive salary and comprehensive benefits package
• Opportunity to build and lead product analytics capabilities from the ground up
• Collaborative environment with access to cutting-edge analytics tools and technologies
• Professional development opportunities and career advancement potential
• Great work culture on the marketing team and a commitment to work-life balance
• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match