VP, Product Management

About the Role

Key Responsibilities

• Define and lead the strategic vision for Nielsen Planning applications, aligning with company goals and market needs.
• Oversee the end-to-end product life cycle, from concept and development to launch and iteration.
• Prioritize the product roadmap, including requirements, resources, execution timelines, and P&L impact.
• Collaborate with cross-functional teams (engineering, data science, sales, and marketing) to deliver solutions.
• Identify market trends, customer needs, and the competitive landscape to inform product strategy.
• Drive innovation in planning and ads measurement products, fostering a culture of collaboration and excellence.
• Lead stakeholder communication, including presenting product strategies and updates to executive leadership and key customers.
• Ensure products are launched on time and within budget, meeting high-quality standards.
• Establish and track key performance indicators (KPIs) to measure success and impact of the planning applications.
• Ensure efficient and effective product development processes, including agile methodologies and best practices.

Requirements

• 8+ years of experience in technical product management with deep technical knowledge of the advertising stack.
• Experience building linear, digital, cross-platform planning & measurement, DSP, SSP, or ad server products.
• Experience with TV planners, cross-media planners, and measurement solutions.
• Experience working with cross-channel measurement and planning systems across TV, CTV/OTT, and digital platforms.
• Experience building 0-to-1 products, leading client discovery, executing test and learn research, and adjusting product build based on new information.
• Strong leadership and team management skills, with the ability to inspire and guide cross-functional teams.
• Ability to manage and prioritize multiple initiatives in a dynamic environment.
• Demonstrated success in driving product innovation and managing complex portfolios.
• Exceptional strategic thinking and the ability to translate market insights into actionable strategies.
• Good written and verbal communication skills for technical and non-technical audiences.

Nice to Have

• Experience with ad measurement across multiple media types.
• Familiarity with agile methodologies and best practices in product development.

Qualifications

• Educational background is not explicitly specified, but extensive experience in product management is required.

Benefits & Perks

• Comprehensive benefits package including health & wellness plans.
• 401(k) retirement plan with a Nielsen match.
• Generous paid time off policy.
• Company-provided car for qualifying employees.
• Discretionary incentive/bonus (if eligible).