VP, Product Marketing

About the Role

Key Responsibilities

• Act as a true GTM strategist, with an informed point of view on solutions, markets, competition, buyer personas, ICPs, and the customer lifecycle to facilitate impact and value for customers.
• Translate GTM strategy into actionable plans across Product Marketing, Marketing, Product, and other organizational units to drive impact.
• Serve as a passionate spokesperson for OneTrust and its solutions internally and externally, delivering compelling narratives on category leadership, product positioning, and solutions.
• Coach and scale a world-class Product Marketing team, fostering expertise, credibility, and teamwork, and ensuring alignment with sales, marketing, product, and customer success teams.
• Lead efforts in pricing and packaging, analyst relations, and competitive intelligence to support GTM success.
• Collaborate with Product leadership from inception to launch of new products, ensuring focus on customer value and targeted personas.
• Work with Sales and Partner Enablement teams to prepare field teams and partners to be trusted advisors and experts in solutions mapping to business pain and value.
• Orchestrate integrated marketing campaigns to reach the right personas at the right times, consistently exceeding revenue targets.

Requirements

• 15+ years of successful B2B software product marketing experience.
• 10+ years of management experience, including 2nd level management.
• Strong ability to synthesize and translate market needs into product requirements and messaging.
• Excellent verbal and written communication skills, with experience presenting to senior leaders, analysts, customers, and partners.
• Data-driven decision-making skills using qualitative and quantitative data.
• Experience in rationalizing complex portfolios across buyer personas and markets.
• Ability to lead and participate in all aspects of execution, with a player-coach mentality.
• Willingness to travel up to 25% or more as needed.
• Extra Awesome: Experience in privacy, security, or data governance markets and enterprise risk and compliance challenges.

Nice to Have

• Experience in privacy, security, or data governance markets and understanding enterprise risk and compliance challenges.

Qualifications

• 15+ years of successful B2B software product marketing experience.
• 10+ years of management experience, including 2nd level management.

Benefits & Perks

• Comprehensive healthcare coverage.
• Flexible PTO and paid parental leave (14+ weeks).
• Equity stock options and annual performance bonuses.
• Retirement account support.
• Career development opportunities.
• Company-paid privacy certification exam fees.
• Support for physical, mental, and emotional well-being.