VP, Social Strategy

About the Role

Key Responsibilities

• Lead and maintain relationships with core clients and external audiences and partners.
• Serve as the lead strategic social media counsel for client engagements based on broad communications landscape and business goals; take immediate action on client feedback.
• Lead all aspects of planning and execution of social media projects for clients, including annual program planning, ensuring timeliness, efficiency, and high-quality results.
• Respond to client concerns with strategic guidance and troubleshoot problems as they arise.
• Manage financial tracking and administration related to social programming for key client engagements, including sharing updates and supporting projections.
• Serve as a facilitator/moderator for social media-related client workshops and events.
• Lead onboarding of new team members and serve as a mentor and resource for social and influencer best practices.
• Provide feedback and support staff development through regular reviews and coaching.
• Partner with agency and other specialty leads to deliver integrated programming recommendations.
• Demonstrate strong strategic leadership and guide social strategy for assigned business.
• Apply strong writing skills to all projects, providing editorial guidance and ensuring quality.
• Lead client interactions and liaise with external partners such as vendors, social platform reps, and influencers.
• Support new business proposals and identify opportunities for organic growth within accounts.
• Support financial management by achieving billability goals, completing timesheets, and supporting budget development.
• Participate in training, diversity initiatives, and internal company efforts, utilizing data for insights, and fostering positive organizational relationships.

Requirements

• Typically has 10+ years of relevant experience in social media and digital strategy.
• Experience managing multiple high-profile social media projects and client accounts.
• Ability to manage 1-2+ direct reports and lead teams effectively.
• Strong strategic thinking, presentation skills, and executive presence.
• Proficiency in social media platforms including Facebook, Instagram, X, LinkedIn, TikTok, and working knowledge of YouTube, Pinterest, Snapchat, Bluesky.
• Deep knowledge of social media tools such as Netbase, Brandwatch, Julius, and experience overseeing social audits and influencer discovery.
• Excellent written communication skills, including editorial guidance and client-facing presentations.
• Financial acumen related to social media and influencer budgets, including tracking, projections, and staffing assessments.
• Ability to lead social listening and research projects to uncover insights.
• Commitment to diversity, equity, and inclusion initiatives.

Nice to Have

• Experience with social media tools and web-based research tools.
• Experience in health communication or related fields.
• Previous leadership roles in agency settings.

Qualifications

• Not explicitly specified; minimum 10+ years relevant experience implied.

Benefits & Perks

• Not specified in the description.