Web Analyst, Experience Analytics

About the Role

Key Responsibilities

• Conduct comprehensive analysis for clients and internal teams regarding performance and trends of marketing initiatives and their impact on the client business.
• Serve as an individual contributor in completing analytics work on behalf of clients.
• Support the development of a client-specific measurement strategy, including a measurement framework and plan for assessing experience performance and key performance indicators.
• Collaborate with senior team members to develop measurement strategies aligned with business or marketing objectives and an analytics roadmap.
• Deliver actionable insights and root-cause analysis for rapid decision-making across clients.
• Analyze website data to discover user pain points, feature usage patterns, and user conversion drivers.
• Execute analysis techniques such as funnel, clickstream, heatmap, and segmentation, and communicate insights clearly.
• Create and maintain dashboards and data transformations from multiple sources using Tableau and other BI tools like Datorama, Looker, or DataStudio.
• Ensure website analytics tracking and tag management are properly implemented and reporting accurately.
• Assess tracking gaps and set requirements for new tracking implementations.
• Assist clients in building new tracking solutions using tools like Adobe Experience Manager, Tealium, or Google Tag Manager.
• Partner with internal teams such as Customer Experience and Experience Optimization to deliver insights and develop reports.
• Collaborate with non-marketing clients like Merchandising and broader teams such as Media to deliver insights and develop measures.

Requirements

• Bachelor's degree in a related field (e.g., marketing, statistics).
• At least 1 year of experience in a web analytics role, ideally within an agency.
• Strong understanding of web analytics tools, such as Adobe Analytics or Google Analytics.
• Experience with business intelligence tools, preferably Tableau.
• Good understanding of descriptive statistics.
• Excellent communication and presentation skills.
• Collaborative, team-oriented mindset.
• Comfortable working in a startup environment, demonstrating resilience, flexibility, and problem-solving skills.
• Willingness and desire to get trained and certified on additional platforms.

Nice to Have

• Experience with A/B testing, personalization, and analysis tools.
• SQL knowledge.
• Site tagging tool experience (AEM, Tealium, Google Tag Manager).
• Interest in learning web development or data science.

Qualifications

• Training and certification in Adobe Analytics or GA4 preferred.

Benefits & Perks

• Competitive salary range of $70,000 - $85,000.
• Discretionary bonus and a variety of benefits including health insurance, life and disability insurance.
• Retirement savings plans.
• Company paid holidays and unlimited paid time off (PTO).
• Mental health and wellness resources.
• Pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.