Web Experience Manager Web Experience Manager

About the Role

Key Responsibilities

• Lead Lenovo solutions and services' website marketing strategy, planning, activation, and execution globally.
• Drive SSG's website experience across global channels including Lenovo.com and Lenovo Tech Today.
• Support product development by creating new web pages and content.
• Develop a masthead navigation strategy reflecting the services and solutions hierarchy.
• Collaborate with other teams to include services and solutions on hardware pages and other relevant pages.
• Represent the SSG group in digital strategy committees across Lenovo's digital environments.
• Optimize websites and improve search engine optimization for Lenovo's solutions and services.
• Drive social media marketing strategy, content creation, and execution for solutions and services.
• Maintain content and creativity calendars for social media campaigns.
• Influence customer engagement through social media platforms and campaigns.
• Manage email marketing campaigns, including design, automation, and dynamic content, using tools like Marketo.
• Work with web teams on email campaigns to inform about new products and events.
• Coordinate with events and campaign teams on email activations.
• Lead analytics efforts, including website, social media, and email insights, and develop long-term data capabilities.
• Establish best practices for data use to inform marketing effectiveness.
• Collaborate with product and offering teams to support digital marketing prioritization.
• Maintain consistent brand messaging across all platforms.
• Build a solutions-centric global campaign architecture in collaboration with cross-functional teams.
• Translate business goals into digital campaigns that drive engagement, leads, and revenue.
• Project manage campaigns with external agency partners and across functions.
• Set and manage KPIs, share learnings, and optimize strategies based on insights.
• Work effectively with global teams and senior leadership, influencing stakeholders and making strategic decisions.

Requirements

• Bachelor's degree in marketing, digital, advertising, business, or relevant field.
• 5-7 years of relevant marketing experience.
• Experience with marketing automation, digital tools, and project management tools.
• Strong data analytics and insights capabilities.
• Deep knowledge of web design principles.
• Experience leading engagements with marketing agency partners.
• Proficiency in photo and video editing software such as Adobe.
• Experience working on content creation.
• Excellent communication skills, both written and verbal, in English.
• Strong organization and project management skills.
• Ability to think strategically and work tactically in a dynamic environment.
• Proficiency with MS Word, Excel, PowerPoint, and digital marketing tools.

Nice to Have

• Creative problem-solving skills with a data-driven analytical aptitude.
• Outstanding time management and attention to detail.
• Experience with digital marketing tools beyond the core requirements.
• Ability to influence and collaborate across cultures and time zones.

Qualifications

• Bachelor's degree in marketing, digital, advertising, business, or relevant field.
• 5-7 years of relevant marketing experience.

Benefits & Perks

• Competitive salary range of $130k - $150k, with potential for bonus and/or commission.
• Lenovo's various benefits as detailed at https://www.lenovobenefits.com/enrolling-in-benefits/why-join-lenovo/.